Performance Marketing Manager

About Bike Club

Were customer obsessed. We put the customer at the heart of everything we do - and were looking for people who feel the same way.

Bike Club is changing the way families access childrens bikes. Through our subscription model we make it easy for families to get the right bike at the right time while keeping bikes in circulation for longer.

We are a purpose-led fast-growing business with a strong focus on customer growth retention and building a more circular approach to childrens cycling.

The Role

We are looking for a commercially driven Performance Marketing Manager to manage and improve customer acquisition across the UK and Germany.

Reporting to the Marketing Director you will be responsible for the management of the performance marketing agency and overall delivery of our paid acquisition strategy. You will manage our agency partners monitor channel performance and use customer and commercial data to recommend where we should invest test and optimise. This role combines performance marketing expertise with strong commercial judgement. You will work closely with Marketing Content Data Product Finance and Commercial colleagues to improve the efficiency quality and predictability of customer acquisition.

You will be comfortable moving between strategic planning and detailed performance analysis challenging agency recommendations and turning data into clear actions.

What Youll Do

- Acquisition Planning

• Develop and deliver Bike Clubs customer acquisition plans across the UK and Germany in collaboration with the Marketing Director.
• Translate business objectives into channel plans campaign targets and testing priorities.
• Recommend how acquisition budgets should be allocated across markets channels and campaigns.
• Identify new opportunities to grow customer acquisition and market penetration.
• Develop a clear test-and-learn roadmap across channels audiences propositions creative and landing pages.
• Continuously assess the effectiveness and scalability of acquisition channels**.**

- Performance Marketing

• Manage our performance marketing agency and other acquisition partners ensuring they deliver against agreed objectives.
• Oversee the day-to-day performance and optimisation of paid acquisition activity across relevant channels.
• Lead the restructure of paid search around parent needs and intent (sizing outgrown bikes exchange) rather than subscription terms.
• Review campaign plans media spend targeting creative and results constructively challenging agency recommendations where appropriate.
• Track customer acquisition cost conversion return on advertising spend and other key measures of performance.
• Focus acquisition activity on acquiring high-quality sustainable customers rather than simply driving volume.
• Work closely with the content team to develop strong campaign propositions briefs and creative testing plans.
• Identify opportunities to improve landing pages and customer journeys.
• Ensure learning from campaigns and tests is documented and applied to future activity.

- Commercial Performance & Data

• Own day-to-day reporting on acquisition KPIs including CAC conversion ROAS payback and customer value.
• Partner closely with Finance and Data to understand acquisition economics and profitability.
• Analyse performance by channel audience campaign proposition and market.
• Develop robust forecasting and scenario planning for acquisition performance for the Marketing Director and wider business
• Ensure performance data is accurate accessible and used consistently in decision-making.
• Present findings and recommendations clearly to both marketing specialists and wider business stakeholders.

About You

Youll be an experienced performance marketer who combines channel knowledge with strong commercial and analytical judgement.

Youll bring:

• Relevant experience in performance marketing customer acquisition or growth marketing within a consumer-focused business or agency.
• A strong understanding of paid acquisition channels and how they work together within the customer journey.
• Experience managing performance marketing agencies or external partners.
• A track record of improving acquisition performance while maintaining commercial discipline.
• Strong analytical and commercial skills with the ability to translate data into practical recommendations.
• Experience developing and evaluating campaign tests across audiences creative propositions or channels.
• Experience managing a multi-channel multi-market budget of 1m including making investment recommendations
• A test-and-learn mindset and genuine curiosity about what drives customer behaviour.
• Strong stakeholder management and communication skills.
• Experience working across multiple markets ideally including Germany is desirable.

What Success Looks Like

In your first 12 months you will have:

• Delivered the acquisition plan in the UK and Germany hitting targets and establishing ways of working for future growth.
• Improved the efficiency and predictability of customer acquisition.
• Established clear acquisition KPIs and reporting.
• Built an effective and accountable relationship with our performance marketing agency.
• Developed a structured programme of testing across channels audiences propositions and creative.
• Identified and scaled the strongest acquisition opportunities.
• Improved collaboration between Marketing Data Product Finance and Commercial teams.

We offer 26 days per year bank holidays

Pension salary sacrifice

Enhanced Maternity and Paternity Leave

Employee Discount on our bikes

Why BikeClub

Youll be joining a business with a clear purpose a genuinely different proposition and significant opportunity to grow.

This is an opportunity to have a meaningful impact on the next stage of Bike Clubs growth while helping build a more sustainable way for families to access childrens bikes.