Performance Marketing Manager (Fixed-Term Contract)

• Were a SaaS scale up and one of the fastest growing tech companies in the North.
• Theres 90 of us around the UK with our HQ in Leeds.
• Our software is award-winning and used by 100000s of students at over 1000 universities & colleges worldwide.
• Were growing so we can achieve our mission to support 1 million students to become better learners by 2030.

This is a fixed-term contract anticipated until March 2027.

As our Performance Marketing Manager you will own Genio Notes direct-to-consumer (D2C) acquisition campaigns end-to-end. You will drive trial starts and paid conversions through structured channel management campaign experimentation and clear performance reporting.

You will be responsible for:

• Delivering D2C acquisition targets: Hit monthly trial starts and paid conversion targets for Genio Notes against consumer customer acquisition cost benchmarks.
• Managing the D2C channel mix: Run day-to-day campaign execution across paid organic campus and partnership channels making strategic allocation decisions within the defined budget.
• Optimising campaign performance: Plan build and manage D2C campaigns across paid search and paid social briefing ads freelancers on targeting budgets and creative direction.
• Leading channel experimentation and growth: Design execute and rigorously measure structured growth experiments across emerging and underused channels including referral loops and student partnerships.
• Reporting on and optimising digital performance: Consolidate website performance SEO/AEO health metrics and conversion tracking into clear regular and actionable reports for the marketing team and VP of Marketing. Brief and collaborate with website agency on landing page builds and CRO test variants.

You will be reporting directly into the Senior Demand Generation Manager (who will be your line manager). You will work closely with our Ads Freelancer Website Agency Learner Marketing Manager Learner Media Unit Commercial Enablement Manager and Senior Content Manager to coordinate campaigns and drive growth.

Essential:

• Campaign Strategy and Execution: Able to plan and run D2C performance campaigns end-to-end across organic and paid search and social from initial brief through to detailed analysis of advert and website performance.
• Data Analysis and Reporting: Comfortable working in GA4 HubSpot and equivalent SEO/AEO and CRO analytics tools to track experiments accurately and communicate findings clearly to senior stakeholders.
• Growth and Experimentation: Proven experience designing experiments with clear hypotheses and defined success criteria measures results rigorously and moves on quickly from what does not work.
• Budget Management and ROI Optimisation: Experienced in making day-to-day channel allocation decisions within a defined budget and reporting return on investment (ROI) clearly.
• Commercial Acumen: Understands how D2C performance metrics connect to consumer CAC website conversion optimisation trial-to-paid conversion and revenue and uses this context to prioritize effort.
• Stakeholder Coordination: Exceptional collaboration skills to work successfully alongside agencies freelancers and cross-functional teams without duplicating efforts.

Bonus / Nice to have:

• AI Enablement: Strong working knowledge of using AI tools to scale campaign analysis reporting and channel research.

dependent on experience

33 days annual leave (Inclusive of bank holidays)

3 gifted days off at Christmas

EMI Share Options Scheme

Generous individual learning and training allowance

Truly flexible hours to suit when you work best

Full home working set up and beautiful collaborative office space

Free Leeds City Centre office parking

Nomad working policy with family travel insurance

Enhanced 26 weeks maternity and 4 weeks paternity (fully paid)

Health cash plan (from glasses to massages)

6% employer pension contribution

Our beautiful office space in Leeds is our key hub for collaboration and we love to get together in person. We operate a flexible hybrid working model including supporting our Genios who are based remotely across the UK. If you are more than 50 miles away from the office we offer full remote working support with the opportunity to join colleagues for in-person collaboration several times a year.

We will discuss ways of working with you at interview however if you have any questions before you apply please reach out to .

Well review your application and provide a response within 1 week. Even if its not the news youd hoped for we appreciate its good to know either way.

If we invite you to meet with us for interview heres an overview of what the process will look like:

1. Screening interview with someone in our Recruitment team (30 minutes).
2. Task: You will be given details of a task to complete ahead of your final interview which will be presented during the interview
3. Final interview with the hiring manager and another Genio colleague (90 minutes). This will include a competency and behavioural interview a presentation of your task followed by a Q&A

Ahead of your interview you will receive a confirmation email outlining who youll be meeting and when anything youll need to prepare in advance and any resources we think you might find helpful.

Here are a few further resources:

• About Genio
• Life at Genio
• Case studies and user stories

Lets connect! Reach out to and well add you to our network to keep you updated with any future opportunities we think you might be interested in.

We think its important that you understand how we use and handle your personal information so heres a link to our privacy notice. By submitting your application youre confirming that youve read and understood this notice.