Performance Analytics Associate Director

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About the Role

This role runs our testing program and turns media performance and test results into insight-led guidance that shapes smarter decision-making. As Associate Director Performance Analytics on the Entain account you will play a critical role in turning test ideas into robust experimentation and analysing performance data to inform channel performance optimisation targeting planning and near-term strategic direction across multiple brands. Your focus is on shaping our testing program and leading platform data analysis to uncover patterns and steering investment & optimisation decisions through insight.

Reporting into the Data Strategy BD you will act as a senior analytics advisor -connecting key commercial outcomes (player acquisition deposits retention and revenue) with media intelligence ( incrementality testing audience strategies optimisation decisions and cross-channel reach) to uncover actionable insights that drive media investment optimisation and strategic decision-making.

Some of the things wed like you to do:

• Leading the operationalisation of our testing program: driving the application of the cross-team process the adoption of the tools like the testing template & tracker by internal team and clients the review of results and identification of best practices and sharing with clients
• Designing and evaluating test-and-learn initiatives (e.g. A/B tests geo experiments lift studies) with the support of measurement & channel specialists to evidence incremental contribution of paid media.
• Producing clear actionable insights from online platforms performance cross-channel campaign results and audience data analysis to support activation teams inform targeting channel selection and media planning decisions.
• Developing best practice analysis and short-term performance forecasts.
• Translating complex analysis into concise recommendations aligned with wider strategic objectives.
• Partnering with Planning Strategy and Client Service teams to ensure data informs investment and optimisationnot just measurement.
• Acting as the central analytics point of contact for Entain guiding internal and client stakeholders on performance analytics interpretation and implications.

A bit about yourself

Required:

• Experience in media or marketing analytics & measurement ideally in an agency environment.
• Expertise in both campaign performance analytics (incrementality testing methods attribution KPI tracking forecasting) and audience analytics (segmentation targeting cross-channel reach).
• Good statistical knowledge: sampling and hypothesis testing descriptive statistics and correlation analysis.
• Deep understanding of digital media channels measurement methodologies performance marketing and paid/organic social media.
• Advanced proficiency in SQL Excel (pivot tables VLOOKUP macros) and data management platforms (BQ Snowflake).
• Experience with analytics and media tools: DV360 Google Ads Facebook Business Manager Nielsen Ad Server AppsFlyer Google Analytics Adobe Analytics etc.
• Strong communication and storytelling skills: able to translate complex analytics into actionable insights for non-technical audiences.
• Demonstrable experience influencing media targeting campaign decisions or strategy through analytics.

Desirable:

• Experience in gaming sports betting or entertainment sector analytics.
• Proficiency in Python R or other statistical/programming languages.
• Experience with data platforms (CDPs/DMPs) and MarTech/AdTech stacks.
• Experience with visualization tools (Tableau Power BI Looker)
• Experience with omnichannel attribution consumer journey optimisation or performance marketing

To the extent permissible by local law Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager.

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