Patient Activation Director Respiratory Hepatology

Patient Activation Director - Respiratory / Hepatology

The Respiratory / Hepatology Patient Activation Director role is a unique opportunity for an experienced innovative and proactive medical professional to facilitate the understanding of the value of our medicines the science behind them and the public impact they can offer to drive engagement with and recruitment for GSK clinical trials. The role serves as the lead for the Respiratory/Hepatology pipeline with specific focus on patient activation globally developing and executing the patient and physician engagement strategies that drive patient enrolment into Respiratory/ Hepatology clinical trials. The Director will define the approach develop patient-facing content and coordinate with patient and physician organisations while maintaining close alignment with asset-level patient engagement leads product-specific Global Medical Affairs teams Clinical Development and DevOps colleagues to ensure every initiative is oriented toward the ultimate goal of accelerating clinical trial enrolment.

The Global Patient Activation Director for Respiratory/Hepatology will work in a thriving team of medical business leaders where people will be inspired to drive towards achieving our goals of getting Ahead of Disease Together and positively impacting patient and population health outcomes globally by using innovation even more competitively to help close gaps in medical care.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Develop a deep indication-specific understanding of patient journeys across Respi / Hep indications mapping diagnosis pathways key healthcare touchpoints and the moments at which trial-eligible patients are most reachable
• Proactively identify settings communities and care pathways with high patient concentration and retention potential to drive awareness and referrals towards clinical trials (e.g. GP practices specialist clinics (digital) communities) generating & applying learnings on patient barriers to trial participation referral behaviours and disease awareness gaps to sharpen activation strategy over time
• Define and implement patient activation strategies for each relevant trial bringing genuine innovation and creative thinking to the question of how to compliantly reach and engage patients at scale with a focus on social media campaigns disease awareness direct-to-patient trial communications
• Build and support collaborative relationships with external partners (e.g. patient associations GP associations advocacy groups and specialist societies) and specialised vendors (e.g. social media agencies patient recruitment specialists) across Respiratory/Hep indications identifying novel opportunities for patient activation (including joint disease awareness trial education and patient referral initiatives)
• Develop and maintain patient-facing and HCP-facing content for trials and activation strategies translating complex scientific strategy and clinical data into clear accessible and engaging materials suitable for lay audiences and physicians (not already engaged in trials) alike
• Ensure all patient and HCP-facing content meets medical legal and regulatory review standards across relevant markets; keep content accurate and current as data evolves
• Maintain close ongoing alignment with asset-level patient engagement leads to ensure trial patient activation strategies integrate with broader asset plans without duplication
• Work closely with Clinical Development and Development Operations to deliver activation strategies ensuring they are sequenced and targeted in line with trial protocols site readiness and enrolment goals.
• Collaborate with Pipeline Execution Medical Director to ensure consistent narrative across all trial-related external materials
• Thinks globally while deeply understands priority LOC (Local Operating Company) needs and success measures. This is accomplished through extensive partnership and collaboration with LOC teams to understand landscape unmet medical needs and timelines for deliverables required for their success.
• Development of deep subject matter expertise on the products and indications as well as the ability to drive proactive strategic planning

Basic Qualifications

• MD/MBBS/PharmD or PhD in clinical / scientific discipline
• Considerable experience in Pharma with a substantial focus on patient engagement patient advocacy medical affairs or clinical trial recruitment.
• Genuinely patient-first in mindset bring the patient perspective into every strategic and content decision not as a compliance exercise but as a core value
• Strong understanding of clinical trial processes and the Medical Affairs role in supporting investigator engagement and enrolment
• Demonstrated track record of designing and executing patient activation or disease awareness strategies that have directly contributed to clinical trial enrolment or patient access outcomes ideally with use of social media or digital tools or through relationships with patient and physician organisations/associations
• Strong interpersonal verbal and written communication skills in English
• Ability to prioritise and manage multiple projects budgets and interactions simultaneously
• Ability to thrive in a fast paced innovative environment while remaining flexible proactive resourceful and efficient.
• Outstanding listening communication & collaborative team working and leadership skills as the role involves interface with a wide range of stakeholders internally and externally
• Evidence of alignment to GSK Values

Preferred Qualifications

• Previous clinical or scientific experience in one or more Respiratory / Liver indications COPD/Asthma/CRSwNP or MASH/ALD
• International or global role experience or ability to show international thinking and have worked on projects across markets
• Demonstrated matrix leadership in previous roles with ability to build strong networks manage complexity and cultural diversity
• Robust understanding of internal and external codes of practice and regulations (certification where applicable)
• Experience supporting pipeline assets at a global level including content development for multiple indications simultaneously.
• Background in digital health direct-to-patient marketing or social media campaign execution with demonstrated results in patient reach and activation.
• General understanding of clinical trials statistics safety regulatory requirements.
• Skilled at simultaneous consideration of scientific data and practical healthcare delivery needs from diverse health systems to optimise medical implementation of innovation.

Closing Date for Applications: 13/08/2026 EOD

Please take a copy of the Job Description as this will not be available post closure of the advert.

When applying for this role please use the cover letter of the online application or your CV to describe how you meet the competencies for this role as outlined in the job requirements. The information that you have provided in your cover letter and CV will be used to assess your application.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race color religion sex (including pregnancy gender identity and sexual orientation) parental status national origin age disability genetic information (including family medical history) military service or any basis prohibited under federal state or local law.

Skills

Why GSK

Uniting science technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade as a successful growing company where people can thrive.

We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory immunology and inflammation; oncology; HIV; and infectious diseases to impact health at scale.

People and patients around the world count on the medicines and vaccines we make so were committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients accountable for impact and doing the right thing is the foundation for how together we deliver for patients shareholders and our people.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race color religion sex (including pregnancy gender identity and sexual orientation) parental status national origin age disability genetic information (including family medical history) military service or any basis prohibited under federal state or local law.

We believe in an agile working culture for all our roles. If flexibility is important to you we encourage you to explore with our hiring team what the opportunities are.

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Director