Paid Social Account Manager

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Role Overview

The Paid Social Account Manager is responsible for the successful delivery optimisation and growth of paid social campaigns across WPP Media clients. This role owns daytoday client relationships leads campaign activation and manages junior team members while ensuring bestinclass performance and service.

The Account Manager plays a critical role in translating client objectives into effective paid social strategies driving performance through platform expertise and embedding WPP Medias ways of working across all activity.

Key Responsibilities

Client Leadership & Account Management

• Act as the daytoday client contact for paid social activity building strong and trusted relationships.

• Lead regular status calls performance reviews and campaign readouts with clear and confident communication.

• Translate client briefs and business objectives into effective paid social strategies and activation plans.

• Manage client expectations timelines budgets and deliverables across all campaigns.

Paid Social Strategy & Activation

• Lead the setup activation and ongoing optimisation of paid social campaigns across platforms such as Meta TikTok Snapchat Pinterest LinkedIn and X.

• Own budget management pacing and optimisation strategies to ensure campaigns deliver against agreed KPIs.

• Develop audience creative and testing strategies to continuously improve performance.

• Apply platform best practices and governance standards across all activity.

Performance & Reporting

• Oversee the production of highquality performance reports that clearly articulate results insights and recommendations.

• Analyse campaign data to identify trends opportunities and risks and proactively act on findings.

• Present performance summaries and strategic recommendations to clients with confidence and clarity.

• Ensure accurate tracking documentation and financial reconciliation across accounts.

Team Management & Collaboration

• Line manage mentor and support Account Executives and/or Senior Executives ensuring high standards of delivery.

• Delegate effectively while maintaining oversight of campaign quality and performance.

• Work closely with planning creative data and analytics teams to deliver integrated solutions.

• Contribute to knowledge sharing and bestpractice development within the Paid Social team.

Skills & Experience

Essential

• Proven experience managing paid social campaigns within an agency or performance marketing environment.

• Handson expertise across major paid social platforms particularly Meta and TikTok.

• Strong understanding of performance metrics optimisation levers and testing frameworks.

• Excellent client communication and stakeholder management skills.

• Ability to manage multiple workstreams deadlines and budgets effectively.

Desirable

• Experience linemanaging or mentoring junior team members.

• Platform certifications (Meta TikTok etc.).

• Experience working with large or complex client accounts.

What We Offer

• Clear career progression within WPP Medias Paid Social community.

• Exposure to leading global and local brands.

• Access to bestinclass training tools and platform partnerships.

• A collaborative supportive culture focused on growth development and excellence.

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