Paid Search Marketing Manager

Stripe is a financial infrastructure platform for businesses. Millions of companiesfrom the worlds largest enterprises to the most ambitious startupsuse Stripe to accept payments grow their revenue and accelerate new business opportunities. Our mission is to increase the GDP of the internet and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyones reach while doing the most important work of your career.

Stripes Marketing team drives Stripes growth by making sure businesses know about Stripe at each stage of the journeyunderstanding and loving our brand to successfully using our full suite of products to becoming our advocates and champions. The Performance Marketing team provides media strategy planning execution and optimization to drive growth of our business across Stripes markets.

Stripe looks for an experienced and passionate team member with experience running paid search at scale. This is a key role in Stripes performance marketing team and will contribute directly to Stripes growth. As your regions paid search manager youll be the go-to expert on paid search and collaborate with our Head of Paid Search to maximize revenue through this channel for your region.

• Support Stripe in building and optimizing our paid search program using business knowledge and data. Youll partner with various internal stakeholders including the web development marketing operations localization and product marketing teams to create a best-in-class paid search program.
• Be able to transition between providing strategic guidance for your program and executing this strategy hands-on within the search platforms.
• Own end-to-end campaign setup measurement and optimization.
• Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance and roadmap.
• Create keyword portfolios that capture search interest at each stage of the user journey (discovery consideration conversion) for each of our products.
• Craft ad copy that puts users first in communicating our products value proposition engaging their interest and increasing CTR and CVR.
• Lead in analyzing the effectiveness of paid search campaigns increasing investment in high ROI campaigns and reducing spend in campaigns that are underperforming.
• Proactively identify areas of weakness in the paid search program and flag these as requiring improvementand then create a plan to remedy.

Were looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements you are encouraged to apply. The preferred qualifications are a bonus not a requirement.

• Paid search expertisein-depth paid search platform knowledge (Google Ads Microsoft Ads). Able to create and optimize campaigns from launch to maturity
• Advanced Excel and Google Sheets skillscomfortable with pivot tables sumifs vlookups index match etc.
• Project managementable to project manage both short-term campaign planning and long-term vision for paid search strategy
• High-agency self-starterproactively take steps to drive business outcomes and independently envision whats required for the future success of the paid search program
• AI fluencyfamiliarity with how to leverage AI tooling to efficiently manage search campaigns analyze performance and improve the ROI of the channel
• 24 years of relevant experience 68 years of total experience

• Industry experiencescaled B2B experience a plus (not required but ability to articulate the basic differences in marketing strategy approach between B2B and B2C companies)
• Cross-functional collaborationinform and educate internal stakeholders on paid search best practicesstay up to date on the best ways to maximize ROI from every dollar we invest