Paid Media Manager , EMEA Paid Media Team
Department:
Job Summary
Prime Video brings together the worlds best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a home for buzzworthy original content including The Boys Rings of Power Summer I Turned Pretty and The Grand Tour we also serve as an entertainment destination to view live sports watch other streamers rent/purchase titles and dive into our extensive library of content - available in over 200 countries and territories worldwide. Extending beyond the Prime Video platform Amazon provides a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book to listen to the soundtrack to buy the costume to replay live sports in real time and more. And that breadth and connection to the Amazon family of brands along with the support of a passionate and diverse global team makes Prime Video a uniquely positioned place to develop and grow professionally.
We are seeking a Paid Media Manager to lead integrated media strategy planning and buying for Prime Video Europe. Your focus will be driving innovative and effective media campaigns for Amazon Original Series Movies Brand and Live developing and executing strategies across both on and offline channels. You will be responsible for managing vendors and media agencies in order to achieve our marketing and media objectives. You will work across a variety of teams to establish and implement media best practices create rigorous analytical processes and produce cost-effective break through advertising.
The successful candidate will be a blended balance of media strategist innovative thinker vendor manager relationship builder and analyst. They will be comfortable working autonomously yet effective at partnering cross-functionally with internal and external stakeholders including creative marketing social legal events PR and outside agencies and injecting thoughtful media perspective into the decision-making process. They are passionate and knowledgeable about the entertainment industry with superior written and verbal communication skills. The successful candidate will have proven experience planning and executing paid media campaigns across big cross-functional teams and multiple countries.
Key job responsibilities
Act as a strategic partner between creative marketing and media agencies to develop creative effective and holistic paid media strategies for our marketing campaigns grounded in audience insights.
Develop a data-informed perspective on audience opportunity and prioritization for media gaining alignment with internal teams.
Set media goals and KPIs and devise strategies to achieve and measure them. Responsible for adapting and adjusting strategies and plans based on evolving developments and changing conditions.
Establish and develop strategic relationships with key vendors leveraging data and programs to deliver the best in media planning.
Prepare forecasts and performance reports that monitor key media metrics quality and campaign performance.
Collaborate with cross-functional teams that support marketing needs including social affiliates performance media and production.
- Experience delivering paid media campaigns spanning TV print ads and digital/social channels
- Experience managing or working within cross-functional marketing and creative teams
- Experience building executing and scaling cross-functional marketing programs
- Experience building and optimizing multiple simultaneous marketing campaigns
- Experience using data and metrics to drive improvements
- Experience in multi-territory campaign management
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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
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Required Experience:
Manager
About Company
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