Paid Media Account Manager

Reporting into a Paid Media Account Director you will be a key day-to-day paid media contact for your clients. You will manage campaigns from brief through to delivery bringing together media strategy hands-on platform management performance analysis and clear client communication.

This role is mainly focused on B2C clients although we also work with B2B clients so experience across both would be an advantage.

Many of the clients you will work with operate across multiple markets with some client stakeholders based in different countries. You will therefore need to be comfortable managing multi-market paid social activity adapting plans for different territories and communicating clearly with clients across regions.

You will need to be comfortable taking ownership. That means interrogating briefs shaping media plans building campaigns monitoring performance making optimisation decisions and explaining your recommendations to clients in a clear confident and commercially sensible way.

Some of our accounts involve delivering paid media for creative campaigns produced by Cubakas strategy creative and production those cases you will work closely with the people developing the creative idea shaping the content and managing the client relationship.

You will help make sure media thinking is part of the process from the start so that strategy creative concepting production media delivery and analytics all work together properly.

This is a brilliant role for someone who enjoys paid social but does not want to sit in a silo. You will be part of a social-first agency where media is connected to creative ideas platform behaviour audience insight and client growth.

This is a hybrid role with around two days per week in our London office and flexibility to work remotely on other days.

As a Paid Media Account Manager at Cubaka you will:

Lead paid media planning and delivery

• Develop paid media plans in response to client briefs thinking through the role of each platform audience strategy budget phasing campaign structure creative requirements testing opportunities and measurement approach.

• Be expected to plan build and optimise campaigns hands-on across platforms such as Meta LinkedIn TikTok and other relevant paid social channels.

• Manage campaigns with a strong attention to detail making sure setup targeting tracking budgets naming conventions pacing and quality checks are all handled properly.

• Monitor campaigns regularly identify performance opportunities and make clear optimisation decisions across creative audiences budgets bidding placements formats and campaign structure.

Manage multi-market campaigns

• Manage paid social activity across multiple markets helping to adapt media plans campaign structures budgets and reporting to different territories.

• Work with clients and internal teams to understand market-specific priorities audience behaviours timings creative requirements and performance expectations.

• Be comfortable communicating with client stakeholders in other countries managing feedback from different markets and keeping activity moving across regional teams.

• Be expected to compare performance across markets spot useful differences and turn those learnings into practical recommendations.

• Not need to have worked on every market or region but you should understand the extra complexity that comes with global or multi-territory paid social campaigns.

Be a trusted client contact

• Be one of the key paid media contacts for your clients building strong relationships through clear communication reliable delivery and confident recommendations.

• Help clients understand what we are doing why we are doing it how performance is tracking and what needs to happen next.

• Be comfortable managing expectations especially when targets budgets creative assets timelines regional priorities or platform realities need careful explanation.

• Prepare and lead campaign updates reporting calls and performance discussions turning data into useful insight rather than simply reading out numbers.

Connect media with creative

• Work closely with Cubakas creative strategy production and account teams to make sure paid media thinking is built into the campaign process.

• Advise on how creative ideas can work in paid social including formats platform roles audience behaviour testing routes asset requirements and performance considerations.

• Help bridge the gap between creative ambition and media delivery making sure campaigns are exciting practical and set up to perform.

• Be comfortable consulting on media delivery for creative campaigns while respecting the role of the wider team in developing the strategy idea and output.

Turn performance data into clear recommendations

• Analyse campaign results identify what is working and explain why it matters.

• You will produce and contribute to reports that cover KPI performance insight learnings and recommendations for future activity.

• Be expected to spot patterns in the data challenge assumptions and recommend practical next steps that improve campaign performance.

• Help clients make better decisions by explaining performance in plain English and linking recommendations back to their objectives.

Manage budgets scopes and timelines

• Manage budgets carefully keeping track of media spend campaign pacing and delivery against plan.

• Understand the importance of scopes timings internal resources and commercial pressure in an agency environment.

• Help manage client requests in a way that is responsive but realistic raising risks early when something affects timing budget scope or quality.

• Support accurate forecasting invoicing and internal budget tracking where required working with senior team members and finance processes.

Contribute to growth and better ways of working

• Look for opportunities to improve performance test new approaches and grow client accounts where there is a genuine case to do so.

• Contribute to new business when needed supporting audits forecasts paid media recommendations pitch thinking or proposal development.

• Stay close to platform changes paid social best practice measurement developments and creative trends bringing useful updates back into the team.

• Help improve how paid media work is planned delivered and reported making the teams processes sharper and more efficient over time.

You will bring:

• Around 3 to 5 years experience in paid social media ideally within an agency or client-facing environment.

• Strong hands-on experience planning building managing and optimising paid social campaigns.

• Good knowledge of platforms such as Meta Ads Manager LinkedIn Campaign Manager and TikTok Ads Manager.

• Strong B2C paid social experience with B2B experience a useful advantage.

• Experience managing multi-market or global paid social campaigns including adapting activity for different territories stakeholders and performance contexts.

• Confidence working with client stakeholders in other countries or regions.

• A clear understanding of paid media planning audience targeting campaign structure budget management optimisation reporting and measurement.

• Strong analytical skills with the ability to interpret campaign data and turn it into useful recommendations.

• Confidence in client communication including presenting plans explaining performance managing expectations and handling questions.

• The ability to work closely with creative strategy production and account teams particularly when paid media is supporting wider creative campaigns.

• A good understanding of how creative works in paid social including how hooks formats messaging platform behaviours and asset variations can affect performance.

• Strong project management skills with the ability to manage multiple clients campaigns markets timelines and deliverables at once.

• Commercial awareness including an understanding of scopes budgets time tracking resource pressure and account growth.

• A proactive mindset with the confidence to spot issues suggest improvements and take ownership without waiting to be told what to do.

And in return Cubaka offers:

• Unlimited holiday (paid annual leave)

• Free breakfast in the office

• Perkbox - A rewards perks and benefits platform

• Auto-enrolment pension (retirement benefit) with up to 8% contribution

• Regular socials and team-building sessions

• Annual salary review quarterly performance reviews

• Choice of company: Apple MacBook Pro or PC

Cubaka part of the Brandwidth Group recognises that managing diversity is a continuous process of improvement and not a one-off initiative. Therefore we develop and review our diversity strategy on an annual basis to support the achievement of business goals including ways of addressing the diverse needs of our clients.

We take pride in keeping up to date with employment law and best practices when promoting equal opportunities and ensuring a diverse workforce.