Organic Social Lead

Organic Social Lead

Location: Oxford UK

Work Model: Hybrid

We are looking for an Organic Social Media Lead to join our Marketing team. This role is responsible for owning and leading Oxford Nanopores organic social strategy setting direction across channels to drive reach engagement and brand impact.

About Oxford Nanopore Technologies

Oxford Nanopore Technologies is headquartered at the Oxford Science Park outside Oxford UK with satellite offices and a commercial presence in many global locations across the US APAC and Europe. Our goal is to enable the analysis of any living thing by anyone anywhere.

We employ individuals from multiple subject areas including nanopore science molecular biology and applications informatics engineering electronics manufacturing and commercialisation. Our sequencing platform is the only technology that offers real-time analysis in fully scalable formats from pocket to population scale. This platform can analyze native DNA or RNA and sequence any length of fragment to achieve short to ultra-long read lengths.

Job Summary
The Social Media Lead is responsible for owning and growing Oxford Nanopores organic social media presence. They will be comfortable independently managing channels leading on social-first content creation and making data-driven decisions that improve performance. This is a hands-on individual contributor role suited to someone who is as confident shooting and editing a reel as they are presenting a monthly analytics report and simplifying complex scientific breakthroughs. They will work closely with the Paid Social Lead to ensure organic and paid activity are aligned on the delivery of cross-functional marketing campaigns and promotion of flagship events. A key part of this role is translating complex scientific content into formats that engage and inspire audiences across platforms.

Key Responsibilities
Duties include but are not limited to:

Organic social media management
Own and lead Oxford Nanopores organic social strategy setting direction across channels to drive reach engagement and brand impact
Manage Oxford Nanopores organic social channels (LinkedIn Instagram YouTube X/Twitter Facebook BlueSky) day-to-day including scheduling publishing and community engagement
Maintain and execute a structured content calendar that ensures consistent appropriate posting frequency optimised for each platforms algorithm and audience
Proactively identify trends emerging formats and platform updates and adapt the strategy accordingly
Understand the vision and tone of voice of Oxford Nanopore where real-world impact from our customers is a key part of our authentic marketing approach or something

Social-first content creation
Write platform-appropriate copy that adapts tone across audiences from genomics researchers to a broader science-curious public
Generate content for corporate social media channels (LinkedIn Instagram X (Twitter) BlueSky Facebook YouTube)and continued pipeline of rich content to address multiple audiences in line with campaign goals.
Create social-first content including reels short-form video stories static graphics GIFs carousels and video thumbnails to a high standard
Help to create video content suited to short-form platforms demonstrating a strong visual instinct and understanding of what performs organically
Condense long-form scientific content (e.g. articles white papers application notes) into engaging accessible social copy without losing accuracy

Campaigns & cross-channel alignment
Develop organic social plans to support marketing campaigns and GTM launches defining content objectives channel mix timelines and success metrics
Work in close collaboration with the paid social lead to ensure organic and paid activity are aligned in messaging timing and creative providing assets and copy as needed to support paid campaigns

Events & cross-functional support
Drive social media promotion for Oxford Nanopores flagship global events including pre-event build-up live coverage and post-event content amplification
Work closely with the broader marketing and communications team to ensure social activity aligns with brand voice campaign goals and the Oxford Nanopore community ethos

Data reporting & optimisation
Produce and present monthly social media performance reports to the marketing team highlighting key metrics (reach engagement video views follower growth CTR) and deriving actionable insights
Use data to make decisions from content format and posting time to channel prioritisation and continuously test and iterate to improve results
Track KPIs against campaign and channel goals flagging risks and opportunities in a timely way

Please note that no terminology in this advert is intended to discriminate on the grounds of a persons gender marital status race religion colour age disability or sexual orientation. Every candidate will be assessed only in accordance with their merits qualifications and abilities to perform the duties of the job.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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