Omni-Channel Analytics Manager, Europe
Job Summary
Vuori is looking for a seasoned Omni-Channel Analytics Manager to join our European team to help drive data-led decision-making across all customer touchpoints including retail stores e-commerce marketplaces helping identify customer journeys (existing & future) and drive synergy across channels & marketing efforts. This role will be at the centre of creating our customer model and will be pivotal in translating data into actionable insights to optimise sales performance customer experience inventory efficiency and marketing effectiveness across all channels. This is a unique opportunity to join a fast growing incredible brand and make an immediate impact.
What youll get to do:
Omni-Channel Performance Analytics
- Monitor and analyze performance across stores e-commerce and marketplace channels
- Develop and track key KPIs (sales conversion traffic AOV sell-through margin).
- Identify trends risks and opportunities across regions channels and categories
- Provide weekly/monthly executive summaries and performance reporting
Customer & Journey Insights
- Analyze & build end-to-end customer journeys across online and offline touchpoints
- Identify friction points and opportunities to improve conversion retention and overall customers experience
- Create customer segments based on behavior value and channel interactions to increase LTV and create a deeper relationship with our customers.
- Partner with regional & central teams to improve lifecycle and retention strategies
- Conduct in-depth analyses of consumer behavior to uncover trends and preferences providing actionable insights to inform marketing merchandising and product strategies.
- Stay ahead of industry trends competitive landscape and market shifts by integrating external data sources and macroeconomic factors into performance analysis.
- Develop and refine dashboards to provide visibility into online & offline performance and identify optimization opportunities.
Collaboration
- Provide data-driven strategic insights and recommendations to senior leadership ensuring that the omni-channel analytics plays a pivotal role in decision-making processes.
- Continuously assess and refine processes to enhance efficiency accuracy and impact implementing best practices in data management and channel analysis.
- Collaborate closely with marketing product operations and data teams to ensure reporting insights and strategies align with broader company goals.
Innovation & Technology
- Develop and communicate a clear vision for self-service and operational reporting using industry-leading tools and best practices.
- Introduce innovative analytical techniques and tools enabling advanced business analytics and driving online ROI.
- Prototype and build visualization tools working with a team of employees and consultants to deliver best-in-class analytic solutions.
Qualifications :
Who you are:
- Bachelors degree in Business Marketing Analytics or equivalent years of experience; Masters preferred.
- 5 years of experience in sales planning and analytics ideally in eCommerce or apparel.
- 7 years of product management experience in defining ecommerce and/or retail analytic capabilities breaking them down into actionable components and working cross-functionally to deliver value.
- Strong analytical mathematical and logical thinking skills.
- Proficiency in data analysis tools (Excel SQL PowerBI MicroStrategy) .
- Experience identifying use case opportunities for Data Science & Advanced Analytics building POCs to prove value and justify investment.
- Ability to roll-up your sleeves and work independently or with a wider (global) team.
- Excellent interpersonal written and verbal communication skills; demonstrated ability to develop strong relationships with and effectively communicate complex ideas to both technical and non-technical audiences.
Additional Information :
Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law.
All your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Full-time
About Company
Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression, and life. We aim to ... View more