Merchandise Buyer & Campaign Manager

This role will work closely with Apple Corps UMG label teams artist management creative teams N1 Creative and third-party merchandising partners toidentify developproduceand deliver profitable merchandise collection ranges that connect artists and fans.

The role combines buying merchandising product development creative projectmanagementand commercial planning. It will be central to developing high-qualitysustainableand commercially effective merchandise collections that are aligned with artist identity fan expectations fashion and seasonal trends ecommerce bestpracticeand label commercial strategy.

This is a fast-paced and varied role suited to someone who can balance creative ambition with commercial performance operationaldeliveryand exceptional fan experience.

Key responsibilities

Merchandise strategy and range development

• Lead the ecommerce merchandise product strategy acrossthe Beatlesstores.

• Develop focusedprofitableand innovative ecommerce product strategies.

• Build merchandise collection ranges that reflect artist identity fan expectations ecommerce bestpracticeand wider commercialobjectives.

• Manage always-on merchandise collection strategies ensuring artist storesremainactive outside traditional album pre-order and release cycles.

• Identifyopportunities to create new merchandise ranges across developing and established artists.

• Use buying and merchandisingexpertiseto shape product direction rangearchitectureand category development.

• Ensure merchandise ranges are commercially focused creatively strong operationally achievable and aligned with customer experience goals.

Artistlabeland stakeholder partnership

• Act as the key point of contact forthe Beatlesteam on all merchandise collection-related activity.

• Work closely with Apple Corps UMG label teams artist management A&R creative teams N1 Creative and third-party merchandisers.

• Confidently pitch and present ecommerce merchandise ideas productstrategiesand deal opportunities.

• Build strong relationships with internal and external stakeholders acting as thecentral pointof coordination across teams.

• Advise stakeholders on merchandise development ecommerce best practice productopportunitiesand fan experience.

• Support joined-up decision making across creative commercialoperationaland marketing teams.

Creative development and product storytelling

• Work with internal and external creative teams to develop merchandise collections that align with artist aesthetic brandworldand fan expectations.

• Project manage design briefs creative outputs productconceptsand collection development.

• Create and use mood boards to support product planning trendinterpretationand collection direction.

• Translate music culturefashionand seasonal trends into compelling product opportunities.

• Ensure products feel authentic to the artist and relevant to their audience.

• Partner with creative teams to ensure design outputs are commercially practical and aligned with supplier production capabilities.

Buying merchandising and commercial planning

• Build buying matrices to manage forecasting quantities sell-through rate of sale margin stocklevelsand promotional opportunities.

• Use commercial insight to guide product selection range planning pricingreplenishmentand lifecycle management.

• Analyse and report on collection effectivenessidentifyingwhere products need to be repushed reshotpromotedor optimised.

• Work with marketing teams across CRM organic and paid channels to support product visibility and sell-through.

• Manage product performance against revenuemarginand wider ecommerce KPIs.

• Maintain a strong commercial and analytical approach to product decision making.

Production and critical path management

• Oversee the development and production critical path for merchandise ranges.

• Work with N1 Creative and suppliers to sourceappropriate blanks develop samples and manage production timelines.

• Ensure products are manufactured and delivered to warehouse on time and in line with campaign requirements.

• Manage collection production workflows including estimating visual approvals pre-production sampling print file delivery productiontrackingand final delivery.

• Drive projects forward proactively taking ownership of timelines and escalating risks where.

• Support design and creative teams with clear timelines to ensure merchandise is printed and delivered on time.

Suppliersamplingand production coordination

• Work with N1 Creative to research assess and onboard new suppliers whereappropriate.

• Review the effectiveness of current suppliers and support improvements where needed.

• Manage product sampling sampleapprovalsand production-ready outputs.

• Coordinate product shoots and ensure relevant teams have the assetsto market and sell collections effectively.

• Maintain strong knowledge of blanks suppliers and production capabilities across musicfashionand merchandise environments.

• Ensure all product development reflects quality expectations sustainabilityconsiderationsand commercial requirements.

Tradingmarketingand performance optimisation

• Work with N1 Creative to ensure the direct-to-consumer collection calendar is up to date and aligned with annual growth KPIs.

• Attend weekly trade and calendar planning meetings with N1 Creative and relevant teams.

• Initiateadditionalproduction design or planning meetings where needed to keep projects on track.

• Partner with CRM paid organic and marketing teams to support ecommerce sales and collection performance.

• Use marketing channel mix insight to help drive product visibilityengagementand conversion.

• Use Google Analytics or other analytics platforms to track performance and inform future planning.

Financial managementand profitability

• Run efficient product P&Ls that meet labelartistand commercial requirements.

• Work with N1 Creative production teams to secure the best possible pricing and margins.

• Balance creative product ambition with margin price architecture suppliercapabilityand fan expectations.

• Monitor profitability across collections and recommend actions to improve margin and revenue performance.

• Ensure product decisions support both commercialobjectivesand exceptional fan experience.

Key skills and experience

Buying merchandising and ecommerceexpertise

• Strong experience in ecommerce specifically across fashion apparelbuyingand merchandising.

• Ability to develop merchandise collection ranges across multiple artistscategoriesand customer segments.

• Strong understanding of ecommerce best practice with a focus on fan experienceconversionand commercial performance.

• Experience developing always-on evergreen or artist-led merchandise collection strategies.

• Ability to manage product range planning category development forecasting stock levels sell-through and margin.

• Commercially confident with the ability to work towards revenuemarginand ecommerce KPIs.

Product development and production knowledge

• Strong understanding of garment development merchandiseproductionand production critical paths.

• Knowledge of a wide range of on-trend printing and production techniques including direct-to-garment dye sublimation cut and sew and screen print processes.

• Experience working with blankssuppliersand merchandise production partners.

• Understanding of supplier capabilities production timelines samplingprocessesand quality expectations.

• Experience handling digital files with a good understanding of composition requirements for digitallithoand screen print including CMYK and spot colour.

Creative and strategic capability

• A passion for music fashionappareland merchandise.

• Ability to combine creative product development with commercial and operational delivery.

• Strong creative strategist mindset with the ability to shape engaging products that are authentic to artists and meaningful to fans.

• Experience creating mood boards interpretingtrendsand translating creative direction into commercially effective product ranges.

• Confidence advising on design direction and helping creative teams develop products that are both compelling and achievable.

Project management and operational delivery

• Exceptional project management skills.

• Confident leading projects from concept through to delivery.

• Ability to manage multiple artists collections stakeholderssuppliersand timelines at once.

• Proactive approach with the ability to push projects forward and make clear decisions.

• Comfortable working in a fast-paced high-pressure environment with tight deadlines.

• Ability to manage administrative project requirements with accuracystructureand attention to detail.

• Highly proficient in Microsoft Excel.

Stakeholder management and communication

• Strong relationship-building skills across internal teams artist teamssuppliersand third-party partners.

• Confident presenting ideasstrategiesand product plans to internal and external stakeholders.

• Excellent verbal and written communication skills.

• Ability to speak confidently in meetings and influence decision making.

• Comfortable liaising with third parties and proactively driving initiatives through to completion.

• Able to act asa central pointof contact across creative commercialproductionand marketing teams.

Commercial analysis and marketing understanding

• Strong analytical approach to business with the ability to interpret performance data and make practical recommendations.

• Experience analysing collection effectiveness sales performance sell-through rate of sale and margin.

• Solid understanding of performance marketing and how marketing channel mix can drive ecommerce sales.

• Knowledge of Google Analytics or other major analytics platforms.

• Ability to work with CRM organic and paid marketing teams to improve product performance and customer engagement.

Experience requirements

• Demonstrable experience in ecommerce specifically within fashion apparelbuyingand merchandising.

• Experience developing merchandiseapparelor fashion product ranges from concept to delivery.

• Experience managing product development sampling productiontimelinesand critical paths.

• Experience working with creative teams suppliers productionpartnersand third-party merchandisers.

• Experience managing ecommerce product strategies across multiple brands artistsstoresor collections.

• Experience building buy matrices managing forecasts sell-through rate of sale stocklevelsand margins.

• Experience using ecommerce data and analytics to inform productmarketingand trading decisions.

• Experience presenting product strategies creativeconceptsor commercial recommendations to stakeholders.

• Experience working with marketing teams across CRM organic and paid channels to support ecommerce sales.

• Experience working in a fast-paced commercial environment with multiple deadlines and competing priorities.

Desirable experience

• Experience in label or merchandise brand management.

• Experience working in music entertainment fashion lifestyle retail artistmerchandiseor fan commerce environments.

• Experience working with artist management A&R creativeteamsor label stakeholders.

• Experience developing merchandise ranges for both frontline and catalogue artists.

• Experience with sustainable product development responsiblesourcingor lower-impact merchandise production.