Media Team Lead

We are supporting a rapidly growing performance marketing and digital acquisition business with the appointment of a Media Team Lead to join its London-based team.

This is a hands-on leadership role for an experienced media buyer who has progressed into team management and has strong experience across affiliate/comparison traffic paid social mobile acquisition and performance marketing.

You will lead a team of Media Buyers while taking ownership of media strategy budgets performance targets and the development of new acquisition channels across multiple markets.

Location: On site London

As a Media Team Lead your broad responsibilities will include but are not limited to:

• Lead coach and develop a team of Media Buyers creating a high-performance and collaborative environment.

• Set and oversee media buying strategies across paid social programmatic mobile/app and direct channels.

• Develop and manage paid social strategies across platforms such as Meta Snapchat X Reddit Telegram and emerging channels.

• Own the performance of high-volume affiliate and comparison-site campaigns from strategy and creative through to launch scaling and optimisation.

• Manage relationships with media channels platforms DSPs and other acquisition partners.

• Identify and evaluate new DSPs mobile media sources and acquisition channels to diversify traffic and unlock new growth opportunities.

• Forecast allocate and manage media budgets across multiple platforms and geographical markets.

• Monitor expenditure revenue ROI/ROAS and other key performance indicators against monthly targets.

• Lead mobile acquisition activity including app installs in-app events and native in-app advertising formats alongside web acquisition.

• Define KPIs and use data analysis to identify performance opportunities and areas for improvement.

• Drive structured A/B testing creative iteration and continuous campaign optimisation.

• Work closely with internal stakeholders to improve productivity campaign performance and overall business results.

• Navigate platform compliance certification and whitelisting requirements particularly within regulated markets.

• 4 years of professional experience in media buying with at least 2 years in a managerial or team leadership position.

• Previous in-house experience within an affiliate business is required.

• Strong hands-on experience working with affiliate or comparison-site traffic.

• Experience within a regulated or high-compliance industry such as online gambling sports betting crypto or another comparable environment.

• Strong understanding of paid social platforms including Meta X Snapchat Reddit Telegram or similar channels.

• Experience with platform compliance certification and/or whitelisting processes in regulated verticals.

• Proven experience with mobile app acquisition / user acquisition (UA) including app installs in-app events and native advertising formats.

• Working knowledge of mobile measurement platforms such as AppsFlyer Adjust or similar MMPs.

• Experience managing significant media budgets against ROI/ROAS targets across multiple markets.

• Strong analytical skills and the ability to turn campaign data into actionable decisions.

• Excellent attention to detail organisational skills and commercial awareness.

• Strong leadership and communication skills with the ability to motivate a team while remaining hands-on with performance.

Our client offers an exciting challenging role in a collaborative dynamic environment. The right person will find many career growth opportunities in their company whether you want to advance your technical skills or aspire to leadership in the future.

• Leadership responsibility within a growing performance marketing environment.

• Competitive salary with performance-based incentives.

• Opportunity to influence media strategy and channel development across multiple markets.

• Exposure to affiliate comparison-site paid social and mobile acquisition.

• A collaborative and fast-paced working environment.

• Team-building activities and company events.

• Ongoing professional development and career growth.