Marketing Team UK PR and Communications Manager (12 month FTC)

Scott Dunn is an award-winning luxury tour operator creating tailor-made vacations to destinations all over the world. With offices in the UK US and Singapore we pride ourselves on providing outstanding service to all our guests from the moment they begin their research online right the way through to post-vacation PurposeAs PR & Communications Manager - UK you will be the strategic voice and relationship architect for Scott Dunns brand presence across UK media. You will own the development and execution of data-driven PR strategies that secure regular high-impact visibility in target publications positioning Scott Dunn as the definitive authority in luxury travel. Through insight-led storytelling strategic media partnerships and expertly orchestrated press experiencesfrom individual press trips to our flagship Whats Hot annual eventyou will elevate brand awareness and reinforce our reputation for excellence. As a senior team member you will demonstrate leadership accountability and collaboration while embodying Scott Dunns values in every Media Relations & Brand VisibilityOwn Scott Dunns media presence across top-tier UK outlets including travel luxury lifestyle and business media ensuring consistent high-quality brand visibilityBuild and nurture strategic relationships with key journalists editors and media decision-makers positioning yourself as their trusted expert resource for luxury travel insightsDrive regular media coverage through proactive relationship management with our PR agency Perowne International ensuring Scott Dunn achieves sustained visibility in priority publications and maintains share of voice in the luxury travel sectorAct as primary media contact for all UK inquiries providing timely accurate and compelling responses that protect and enhance brand reputationMonitor media landscape and identify emerging opportunities to insert Scott Dunn into relevant conversations and trending topicsData-Driven PR Strategy & InsightsLead insights-led storytelling by mining data booking trends and market intelligence to create compelling newsworthy narratives that resonate with target mediaDevelop and execute the UK PR strategy in collaboration with the Global Head of PR & Communications setting clear objectives KPIs and measurement frameworksProvide regular data insights and trend analysis to feed the media with timely story angles that position Scott Dunn as a market leader and thought authorityTranslate complex data into accessible engaging stories that capture media attention and drive meaningful coverageApply analytical rigour to PR planning using insights to inform strategic decisions about timing targeting and messagingPress Trip Leadership & CoordinationOwn the end-to-end management of all UK press trips from strategic planning budgeting and journalist selection through to execution and post-trip coverage trackingLead decision-making on press trip opportunities evaluating requests against PR strategy budget product tiering brand alignment and potential ROICoordinate individual and group press trips managing all logistics stakeholder communications and supplier relationships to ensure flawless executionBrief and support travel specialists and suppliers to ensure journalists receive exceptional experiences that authentically showcase the Scott Dunn differenceTrack and report on press trip outcomes measuring coverage value and informing future trip strategyAnnual Whats Hot Event OwnershipLead the planning coordination and delivery of the annual Whats Hot media event serving as the primary project owner from concept through to executionCollaborate cross-functionally with product sales. marketing and business analyst teams to ensure event content showcases the most compelling portfolio updatesMeasure event success through attendance engagement metrics and resulting coverage applying learnings to continuously elevate the event experienceEnsure brand consistency across all events maintaining Scott Dunns standards for excellence in every detailsInfluencer Strategy & ManagementLead the UK influencer strategy identifying and establishing relationships with relevant people of influence whose values align with the Scott Dunn brandVet and select influencers strategically prioritizing authentic brand fit audience alignment and potential to drive meaningful awarenessManage influencer partnerships from initial approach through content delivery ensuring partnerships deliver on objectives and maintain brand integrityMeasure influencer impact through engagement metrics and brand sentiment optimizing strategy based on performance dataContent Development & CollaborationCollaborate with the Product Team to capture details of new openings portfolio additions and product enhancements translating these into compelling PR narratives (Start by listening)Provide supporting role in the production of Passport for SDP and other content assets ensuring PR perspective informs content developmentSupport the Content Marketing Manager by providing LinkedIn content ideas PR wins and media coverage highlights for broader marketing useMaintain story bank of guest experiences expert insights and portfolio highlights ready for media opportunitiesCross-Market Collaboration & Knowledge SharingShare UK PR activity wins and insights with US and Asia PR leads fostering collaboration and identifying opportunities for amplification across marketsContribute to global PR strategy by sharing market-specific learnings and best practices that can be adapted for other regionsReporting Measurement & AccountabilityProvide detailed reports and insights to senior stakeholders including demonstrating PR impactTrack and analyse coverage metrics including AVE reach sentiment message pull-through and share of voiceApply learnings from performance data to continuously refine strategy and tacticsDemonstrate accountability for delivering against KPIs and strategic objectives proactively addressing challenges and celebrating successesCrisis Management SupportProvide support as required during crisis situations acting as a trusted adviser and communications resourceMonitor potential issues that could impact brand reputation flagging concerns and contributing to response strategiesMaintain composure under pressure applying strategic communications principles to protect and preserve brand integrityInternal Communications (maximum 10% of role)Support internal communications execution as required ensuring consistent messaging across employee touchpointsChampion internal communications channels regularly posting PR andCommunications wins to showcase Scott Dunn achievements within FCTGBuild internal awareness of PR successes to energise teams and reinforce pride in the brand (Win together)Scott Dunn Values in ActionIn the KnowStart by listening: Deeply understand journalist needs audience interests and stakeholder objectives before crafting pitches and strategiesBe precise: Apply meticulous attention to detail in all communications ensuring accuracy and quality in every touchpointOwn it: Take full accountability for delivering coverage targets managing relationships and executing flawless eventsIn the DetailLove learning: Continuously seek out emerging media trends new storytelling formats and industry insights to stay aheadEmbrace feedback: Actively seek input from media stakeholders and team members to refine approach and improve outcomesWork with the best: Build relationships with top-tier media and cultivate a network of excellence across the industryInspiringLook to the future: Identify emerging media opportunities and evolving storytelling platforms to keep Scott Dunn at the forefrontBe more we: Collaborate generously across teams and markets to amplify impact and share successesWin together: Celebrate coverage wins event successes and team achievements while creating an environment of positivity and momentumKey Behaviours ExpectedAs a senior member of the team you will:Lead with strategic vision while maintaining operational excellence in executionTake ownership of the UK PR landscape proactively driving opportunities as well as reacting to requestsCommunicate transparently with media stakeholders and team members at all levelsMake informed decisions balancing media relationships brand priorities and business objectivesBuild capability across the organisation by sharing PR expertise and elevating communications standardsDemonstrate agility in responding to changing media landscape and emerging opportunitiesModel accountability by delivering on commitments and measuring impact rigorouslySkills & ExperienceEssentialProven track record in a PR role preferably within luxury travel or lifestyle sectors with demonstrable media coverage achievementsExceptional written and verbal communication skills with a keen eye for detail and ability to craft compelling narrativesEstablished UK media network across travel luxury and lifestyle outlets with ability to open doors and foster new relationshipsStrategic thinker with strong project management capabilities and ability to manage multiple priorities simultaneouslyDemonstrated experience planning and executing high-profile events partnerships and press trips from concept to deliveryData literacy with ability to extract insights from analytics and translate into actionable PR strategiesExperience managing budgets and measuring ROI on PR activitiesStrong relationship management skills with ability to influence and collaborate across functionsDesirableExperience with digital PR and SEO-driven content strategiesInfluencer marketing experience within luxury sectorCrisis communications training or experienceUnderstanding of luxury travel market dynamics and competitive landscapePassion for storytelling and luxury travel experiencesLocationWe aim to find someone who would be office based in our London Hammersmith work for Scott DunnIn return for your expertise and commitment to our values of in the detail in the know and inspiring;We support your career growth We provide you with career progression aligned with your chosen career path access to internal job opportunities across Scott Dunns global offices as well as across 30 brands spread across 93 cities worldwide as part of Flight Centre Travel GroupWe give you the tools to succeed We provide personal and professional development enabled by our award-winning Learning and Development team comprehensive familiarisation and educational trips unlimited access to LinkedIn learning amongst other professional and personal development platforms as well as 1 hour for your own development each recognise and reward your success and loyalty We run commission and bonus incentive schemes to compliment competitive salaries as well as a company loyalty scheme which includes a personal travel fund for each staff member and 23 days annual leave plus bank holidays that rises by 1 day per each year of service (up to a maximum of 30).We celebrate your excellence With monthly quarterly and annual recognition schemes and awards alongside the opportunity to win a place at Flight Centre Travel Groups annual Global Gathering we celebrate excellence in all provide you with a wide-range of job and industry-perks We can offer you subsidized private healthcare a contributory pension scheme staff travel insurance 3 days of paid volunteering leave access to cycle to work and season ticket loan schemes a dedicated in-house team who are your source for exclusive industry discounts for personal and work-related travel as well as share options in Flight Centre Travel Group amongst much much more!Diversity Equity and InclusionAt Scott Dunn we champion equality diversity and inclusivity in all its forms and are signatories of both the Race at Work and the Diversity in Hospitality Travel & Leisure charters. As part of our commitment to diversity equality and inclusion we are committed to ensuring our recruitment process is inclusive and recognises the value of you require any support or accommodations as it relates to our recruitment process please contact for further information or alternative application processes to support your do not need to meet all the requirements to apply for a position at Scott Dunn. Should this role be of interest to you we would welcome your application.