Marketing Specialist, CRM & Events
Job Summary
- Build QA and deploy email campaigns in Braze and Mailchimp
- Create campaign assets and manage audience segmentation
- Ensure accuracy and performance through QA and testing (content links personalization send strategy)
- Manage event communications (invites confirmations reminders follow-ups)
- Coordinate logistics with internal teams and external partners
- Support event execution including on-site when needed
- Track attendee engagement and support post-event follow-up
- Manage campaign workflows from intake through deployment
- Coordinate with copy design and stakeholders to gather assets and approvals
- Keep projects on track by managing timelines and priorities
- Track and report on campaign performance (opens clicks engagement)
- Document insights and apply learnings to improve future campaigns
- Support ad hoc CRM and event initiatives
- Help improve processes templates and ways of working
- Contribute to ongoing testing and optimization efforts
- Support additional initiatives that help the team deliver on key marketing priorities
- 13 years of experience in marketing CRM or event coordination
- Familiarity with email marketing platforms (e.g. Braze Mailchimp or similar)
- Strong organizational skills and attention to detail
- Ability to manage multiple projects and deadlines
- Clear communication and ability to work across teams
- Interest in CRM lifecycle marketing and event marketing
Experience supporting B2B marketing initiatives
Familiarity with reporting or marketing analytics tools
Exposure to project management tools (e.g. Asana Airtable)
Why This Role Matters
This role helps bring our marketing to life.
By executing CRM campaigns and event communications with precision youll help operators take actionadopting new tools improving their listings and driving more bookings. Your work ensures the right messages reach the right operators at the right time and that every campaign runs smoothly from start to finish
Skills & Experience
- Demonstrated ability to use AI tools to improve efficiency quality and decision-making in day-to-day work.
- Proven ability to operate effectively with a global-first mindset
- List out 8 other requirements in bullet format
What We Offer
- Competitive compensation packages (routinely benchmarked against the latest industry data) including base salary and annual bonuses
- Work your way with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team with the option to join on-site as often as youd like or as required by your team.
- Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
- Donation matching. Give back Give more! We match qualifying charitable donations annually.
- Tuition assistance. Want to level up your career We love to hear it! Receive annual support for qualified programs.
- Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel wellness or whatever suits you.
- Travel perks. We believe that travel is employee development so we provide discounts and more.
- Employee assistance program. Were here for you with resources and programs to help you through lifes challenges.
- Health benefits. We offer great coverage and competitive premiums.
- Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.
Our Cultural Pillars:
Traveler first
We exist to create value for our customer the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us.
Execution is our edge
We act fast experiment learn from failure iterate and improve the solutions of tomorrow across every aspect of our business. Our execution is agile data-driven prioritised and built to scale. We assume no problem is someone elses problem and finish what can be done today knowing tomorrow will bring fresh challenges.
We succeed together
The best outcomes are driven by empathic humble and diverse subject matter experts working toward shared goals. We collaborate relentlessly challenge assumptions give actionable feedback and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth individually and as a team. We celebrate the quality of our effort our learnings and our collective achievements.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process please make sure to reach out to your individual recruiter or our team at
If you have any additional questions about careers at Tripadvisor you can email us at We have all the answers!
Required Experience:
IC
About Company
Plan your next trip, read reviews and get travel advice from our community on where to stay and what to do. Find savings on hotels, book the perfect tour or attraction, and reserve a table at the best restaurants.