Director, Marketing GTM Strategy and Delivery

• Act as the driving force behind AI adoption across the Corporates Europe marketing organisation not just implementing tools but shaping how the team thinks works and creates value with AI in alignment with the global organisation.
• Identify pilot and scale AI solutions that take on execution-heavy work campaign builds reporting content production support briefing and QA so the team can focus on strategy creativity and judgement.
• Map key marketing processes end-to-end understanding exactly where the work happens today as the essential foundation for identifying where AI can remove friction cost and manual effort.
• Build the change management training and governance model that gets the wider team using AI confidently and responsibly in an increasingly sophisticated way.
• Represent Corporates Europe in Thomson Reuters broader AI-in-marketing agenda bringing back best practice and helping to push the organisations thinking forward.

• Review rationalise and optimise the martech stack supporting marketing operations evaluating tools not just for functionality but for how well they enable AI-driven and agentic ways of working.
• Partner closely with the Corporates US marketing operations team to ensure strong platform alignment shared standards and consistent data flows across regions avoiding duplication and unlocking global scale where it makes sense.
• Build the business case for new capability working with IT procurement and vendors to bring new tools into the stack quickly and safely.

• Take ownership of the Corporates Europe marketing operations budget planning allocations tracking spend and reforecasting as priorities shift.
• Build robust ROI measurement across campaigns channels and tools bringing rigour and transparency to how marketing investment translates into pipeline and revenue impact.
• Use AI-driven insight and reporting to give leadership a sharper faster view of whats working replacing static reporting with something closer to real-time intelligence.

• Take line management responsibility for the Design and Content teams setting direction priorities and ways of working.
• Take on line management of Design Conten and Campaign Activation
• Coach and develop the team through a period of real transformation bringing people with you building AI fluency and confidence at every level.

Were not looking for a caretaker. Were looking for someone who wants to build something new and is credible enough curious enough and hands-on enough to make it happen. Youll likely bring:

• A track record in marketing operations marketing transformation or a related discipline ideally within a complex matrixed international organisation.
• Real hands-on experience with AI in a marketing context youve used AI or automation tools yourself not just read about them and you can speak credibly about whats genuinely possible today versus hype.
• Proven ability to map and redesign processes and to translate that understanding into practical automation and AI use cases.
• Strong martech expertise platform selection integration and optimisation and experience aligning ways of working across regions or teams.
• Commercial fluency: comfortable owning a budget building a business case and demonstrating ROI to senior stakeholders.
• People leadership experience with the ability to bring diverse teams (Design Content Events Activation) together around a shared AI-enabled way of working.
• The mindset of a builder: comfortable with ambiguity energised by experimentation and unafraid to challenge the way weve always done it.

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Whats in it For You

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