Marketing Manager – IMRG

WHO WE ARE:

At CloserStill we strive to deliver the best. Were on a mission to be the most dynamic B2B events and communities business in every market we serve bringing people together to learn connect and grow.

Operating across five regions we power over 200 market-leading events publications and brands across Business Technologies Healthcare Learning HR & Education and Future Transport & Infrastructure.

But what truly sets us apart is our people.

Our teams are diverse driven and united by a shared commitment to excellence. Rooted in our core values of ownership empathy teamwork integrity and determination we empower every employee to grow shape their own path and make a meaningful impact.

Joining CloserStill means being part of something bigger - not just building events but creating opportunities connections and lasting value for the communities we serve.

IMRG is one of our brands a leading eCommerce association helping retailers brands and technology providers navigate the industry. Youll be joining a team that runs market-leading data events insights and an established community platform.

WHO WE ARE LOOKING FOR:

Were after someone who can do two things at once: think creatively about marketing and obsess over the numbers.

Youll drive lead generation and membership growth for IMRG but youll also own the marketing strategy identifying new opportunities testing what works and shaping how the brand evolves as eCommerce changes.

Youre not here to execute campaigns from a brief. Youre here to build them.

THE ROLE:

Drive Demand & Build Membership

• Create integrated campaigns (email content social webinars) that move prospects from awareness to conversion

• Work closely with the commercial team to understand what qualified looks like then deliver it

• Test messaging audiences channels continuously keep what works ditch what doesnt

• Build nurture sequences that move prospects through the funnel

Own the Growth Strategy

• Build an annual marketing plan that actually moves the dial on membership and revenue

• Identify new audience segments and map out acquisition journeys

• Find cross-sell opportunities across IMRGs product suite

• Think long-term sustainability not one-off wins

Turn Data Into Demand

• Work with analysts and content experts to turn their insights into lead-gen campaigns

• Create thought leadership reports webinar content and sales materials from IMRGs data

• Build data-led social content that drives engagement

• Make IMRGs expertise impossible to ignore

Keep the Community Engaged

• Build year-round strategies that keep people connected through events webinars reports and community initiatives

• Understand whos engaging what matters to them and what should happen next

• Develop campaigns around membership benefits and networking opportunities

Measure Everything

• Monitor website conversion email engagement lead quality cost per lead membership enquiries

• Track marketing-influenced pipeline and revenue

• Use insights to constantly optimise where you invest time and money

• Report performance against clear KPIs
  

ABOUT YOU:

Experience:

• Background in demand generation growth marketing or B2B lead generation (Marketing Manager level or equivalent)

• Proven track record running integrated digital campaigns

• Strong understanding of customer journeys and conversion funnels

• Comfortable with CRM platforms (HubSpot experience essential) and marketing automation

• Event experience is a bonus not a requirement

Skills & Mindset:

• Data-comfortable you use numbers to make decisions not gut feel

• Strong copywriting and messaging skills

• Can juggle multiple campaigns and priorities without dropping anything

• Balance creative thinking with commercial focus

• Curious about whats changing in eCommerce and how to stay ahead

We do not usually offer sponsership for this role.

CloserStill Media reserves the right to request a DBS or credit check should the role require it.

DIVERSITY AND INCLUSION:

CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.

We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age ethnicity religion or beliefs sexual orientation gender identity family or parental status or disability status.

We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage dont hesitate to get in touch with our HR team at .