Marketing Manager
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Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Description
SmartPA is a leading provider of virtual PA EA administration and business automation services. We combine exceptional people with smart technology to help organisations run more efficiently from ambitious SMBs to global corporates. Our client base is broad and growing and were at an exciting stage where marketing has a real opportunity to accelerate that growth.
This is a role where you will genuinely shape how SmartPA is seen in the market.
Our Chief Commercial Officer carries overall responsibility for sales and marketing supported by a small but effective Growth team. We have a freelance content writer who produces strong material and a BD & Marketing Ops Manager who handles operational activity. What we need now is a Marketing Manager to sit at the centre of this; someone who can own our brand awareness and lead generation strategy bring creative thinking and commercial rigour and free the CCO from day-to-day marketing execution.
Our clients range from owner-managed SMBs to large global businesses and our marketing needs to resonate across that full spectrum. Youll be responsible for making sure we show up correctly for each audience with the right message the right channel the right tone.
This is a role where you will genuinely shape how SmartPA is seen in the market.
Our Chief Commercial Officer carries overall responsibility for sales and marketing supported by a small but effective Growth team. We have a freelance content writer who produces strong material and a BD & Marketing Ops Manager who handles operational activity. What we need now is a Marketing Manager to sit at the centre of this; someone who can own our brand awareness and lead generation strategy bring creative thinking and commercial rigour and free the CCO from day-to-day marketing execution.
Our clients range from owner-managed SMBs to large global businesses and our marketing needs to resonate across that full spectrum. Youll be responsible for making sure we show up correctly for each audience with the right message the right channel the right tone.
Key Responsibilities and Skills
Brand and positioning
- Own SmartPAs brand voice and ensure consistency across all channels and touchpoints
- Develop and maintain clear messaging tailored to our different client personas from the time-pressed SMB founder to the procurement lead at a global enterprise
- Act as the internal guardian of how SmartPA presents itself reviewing all external-facing content before publication
- Own the content calendar and set the strategic direction for what we publish and why
- Brief our freelance content writer with clear well-researched briefs that reflect our audience tone and commercial goals
- Review edit and approve all content output ensuring it speaks authentically to each client segment
- Identify content gaps and commission new formats including case studies thought leadership email sequences landing pages videos
- Ensure we are presenting ourselves in the right way across all channels and formats
- Design and execute multi-channel lead generation campaigns targeting both SMB and corporate prospects
- Plan and manage paid social and search activity either directly or by briefing specialist resource
- Build and optimise email nurture programmes that move prospects through the funnel
- Work closely with the sales team to ensure marketing activity translates into qualified pipeline
- Take ownership of HubSpot as the marketing source of truth ensuring data is clean segmented and actionable
- Work with our BD & Marketing Ops Manager to build and manage automated workflows that support lead nurture follow-up sequences and lifecycle marketing
- Create and maintain dashboards and reports that give the CCO clear visibility of marketing performance
- Export and analyse data to identify trends optimise campaigns and inform strategic decisions
- Monitor competitor activity on an ongoing basis and maintain a regular competitive landscape summary for the CCO
- Stay current on digital marketing trends relevant to the professional services and virtual services sector
- Identify new channels formats and audiences that SmartPA should be considering
- Identify and pursue opportunities to raise SmartPAs profile awards speaking slots media coverage partnerships
- Work with our BD & Marketing Operations Manager to manage our social media presence with a consistent posting cadence and clear engagement strategy
- Ensure our website accurately reflects our proposition and is kept current
Experience
Essential
- 35 years experience in a B2B marketing role ideally within professional services SaaS or a similarly client-focused sector
- Proven experience managing HubSpot including building workflows segmenting lists and reporting on pipeline activity
- Strong understanding of content marketing strategy and the ability to brief and manage external creative resource effectively
- Experience running lead generation campaigns across digital channels including LinkedIn email and paid search
- Excellent written communication skills you can write clearly and compellingly yourself and you know how to improve someone elses work
- Commercially minded; you understand that marketing exists to drive revenue not just awareness
- Experience marketing to both SMB and mid-market or enterprise audiences
- Familiarity with SEO and GEO principles and optimisation
- Experience working with or managing a freelance creative or content resource
- Exposure to the virtual services PA/EA or business outsourcing sector
Work Remotely
Yes (but ideal if you can travel to our HQ in Edinburgh periodically)
Salary
35000 - 45000 (FTE)
Schedule
Monday - Friday 9am - 5.30pm (core hours are 10am - 4.30pm)
Job Type
Part-time permanent
Whats in it for you
- A genuine seat at the table in a commercially ambitious growing business
- Direct access and visibility with the CCO and other board members your work will be seen and valued
- The autonomy to build and own a marketing function rather than execute someone elses plan
- A collaborative small-team environment where youre trusted to get on with it
- Remote working with the opportunity to travel to our Edinburgh City Centre office for meetings and team collaboration
- Competitive salary commensurate with experience
How to Apply
You will be required to submit your CV and a cover letter. Wed love to understand not just your experience but how you think about marketing so use your cover letter to tell us about a campaign or initiative youre particularly proud of and what made it work.
Examples of content youve briefed campaigns youve run or HubSpot dashboard youve built are very welcome.
Examples of content youve briefed campaigns youve run or HubSpot dashboard youve built are very welcome.
About us
At SmartPA we dont just provide support we transform it. Our vision is to deliver a world-class human-centred tech-enabled PA and admin service that delivers measurable results today and into the future.
Trusted by global leaders in industries like tech automotive retail and legal were the engine behind smarter more efficient operations. With a vibrant client-focused culture and a team driven by creativity no two days at SmartPA are ever the same!
As we continue to grow rapidly this is your opportunity to join us on the journey to becoming the most optimised administrative organisation in the world. If youre ready to challenge the status quo and create meaningful impact we want to hear from you!
Trusted by global leaders in industries like tech automotive retail and legal were the engine behind smarter more efficient operations. With a vibrant client-focused culture and a team driven by creativity no two days at SmartPA are ever the same!
As we continue to grow rapidly this is your opportunity to join us on the journey to becoming the most optimised administrative organisation in the world. If youre ready to challenge the status quo and create meaningful impact we want to hear from you!
Required Experience:
Manager
About Company
At SmartPA we provide industry leading administrative and businesses support services to organisations across the globe. Through our knowledge and experience, we aim to teach the true value of EA and secretarial services as a fundamental support function in every business, providing a ... View more
