Marketing Lead

Spark Finance operates at the intersection of decentralized finance (DeFi) and onchain capital markets building products designed to make capital more productive across the crypto ecosystem.

The team is looking for a hands-on Marketing Lead who can translate Sparks products and strategic objectives into compelling narratives build awareness across the crypto ecosystem and drive measurable growth among key audiences.

As Marketing Lead you will own the execution of Sparks marketing initiatives from content and PR to social distribution KOL relationships partnerships and events.

This is a hands-on marketing role not primarily a project management position. You will be expected to understand Sparks products identify the right audiences and distribution channels create compelling content and turn ideas into executed campaigns.

Youll work across Web3-native communities and more traditional financial audiences with a particular focus on reaching high-value crypto participants including whales investors ecosystem partners and influential industry voices.

• Develop and execute content strategies that communicate Sparks products value proposition and broader ecosystem vision.

• Write and oversee high-quality blog posts articles announcements press releases and other marketing materials.

• Translate complex DeFi and financial concepts into compelling narratives for both crypto-native and broader audiences.

• Identify relevant industry narratives trends and opportunities that Spark can credibly contribute to.

• Maintain consistency in messaging across channels and campaigns.

• Own the distribution strategy for Sparks content and marketing initiatives.

• Develop targeted campaigns across Crypto Twitter/X Telegram Discord LinkedIn and other relevant channels.

• Identify and engage high-value audiences including crypto whales investors ecosystem participants and potential partners.

• Experiment with new channels formats and distribution strategies to increase reach engagement and conversion.

• Analyze campaign performance and audience data to continuously optimize results.

• Build and manage relationships with crypto-native media outlets journalists KOLs influencers and relevant industry personalities.

• Identify opportunities for press coverage interviews thought leadership and strategic communications.

• Develop and execute KOL campaigns aligned with Sparks priorities.

• Manage external agencies and partners where relevant ensuring quality execution and measurable outcomes.

• Identify opportunities for co-marketing with ecosystem partners protocols applications and other relevant organizations.

• Develop joint campaigns content initiatives announcements and community activations.

• Build relationships that strengthen Sparks visibility and positioning across the broader DeFi ecosystem.

• Support go-to-market initiatives for new products integrations and strategic launches.

• Identify relevant industry events conferences and community gatherings where Spark should have a presence.

• Coordinate marketing activations speaking opportunities side events and partner engagements.

• Develop initiatives that strengthen relationships with key ecosystem participants and increase brand visibility.

• Ensure event participation translates into meaningful relationships and follow-up opportunities.

• Take ownership of marketing initiatives from ideation through execution and measurement.

• Work effectively with existing social media support and other internal or external contributors.

• Prioritize initiatives based on expected impact audience relevance and available resources.

• Track performance across content distribution PR partnerships and campaigns.

• Iterate quickly based on data feedback and changing market dynamics.

Success means building a repeatable marketing engine that strengthens Sparks positioning and reaches the right audiences. Key outcomes include:

• Stronger brand awareness and clearer product positioning across the crypto ecosystem.

• Consistent production and effective distribution of high-quality content.

• Meaningful relationships with relevant KOLs media outlets and ecosystem partners.

• Successful execution of campaigns launches and ecosystem marketing initiatives.

• Improved reach and engagement among high-value target audiences.

• Measurable improvements in channel performance and marketing efficiency.

A crypto-native hands-on marketer who combines strong writing with commercial instinct and executional ability. They understand how attention and influence move through the Web3 ecosystem know how to reach the right people and can independently turn a marketing idea into a live campaign. They are comfortable working across content PR KOLs partnerships and events without losing sight of the underlying objective: growing Sparks reach reputation and adoption.

They should be equally comfortable drafting an article pitching a media opportunity coordinating a KOL campaign developing a partnership activation or reviewing campaign data to determine what to do next.

• 58 years of marketing experience ideally with substantial exposure to crypto Web3 DeFi or financial technology.

• Strong understanding of the crypto ecosystem its audiences communities distribution channels and media landscape.

• Excellent writing and storytelling skills with the ability to communicate complex products clearly and persuasively.

• A proven ability to execute marketing initiatives independently rather than relying exclusively on agencies or project management.

• Experience working with KOLs influencers PR agencies media outlets and external marketing partners.

• Experience developing and executing content social distribution partnerships and event-based marketing initiatives.

• A data-driven approach to campaign measurement audience growth and channel optimization.

• Strong organizational skills and the ability to manage several initiatives simultaneously.

• The ability to understand a product deeply and translate its technical and commercial value into effective marketing.

• Experience marketing DeFi protocols stablecoins lending markets yield products or other onchain financial infrastructure.

• Existing relationships with crypto media KOLs influencers and ecosystem partners.

• Experience targeting high-value crypto users and investors rather than focusing exclusively on broad social media engagement.

• Experience working in lean teams where speed autonomy and direct execution are essential.

• Familiarity with both crypto-native audiences and traditional finance or institutional audiences.

Knowledge of the Asia-Pacific crypto market would be particularly valuable especially experience with:

• Hong Kong and Singapores crypto and financial ecosystems.

• Chinese and Greater China media communities and distribution channels.

• Regional KOL networks and industry relationships.

• Cultural nuances communication styles and business etiquette when engaging APAC audiences.