Marketing Executive

We are looking for a highly organised proactive and commercially minded Marketing Executive to join our growing Marketing team.

This is an ideal opportunity for someone with 14 years marketing experience who wants to develop a broad skill set across B2B marketing and gain exposure to campaigns demand generation events digital content agencies and marketing operations.

The Marketing Executive will work across the wider Marketing team supporting the delivery of campaigns and initiatives that build brand awareness engage our target audiences and contribute to pipeline and revenue generation.

This is a hands-on role. You will be involved in everything from coordinating campaigns and managing external agencies to organising local events supporting digital activity and analysing campaign performance. You will also have the opportunity to take ownership of smaller marketing projects from planning through to execution and reporting.

Key Responsibilities

Campaign & Demand Generation

• Support the planning and execution of integrated marketing campaigns across email digital content social events and paid media.
• Take ownership of smaller campaigns and marketing projects from brief through to execution reporting and follow-up.
• Coordinate campaign timelines assets deliverables and activity across internal/external partners.
• Build schedule and manage marketing activity using relevant marketing platforms and tools.
• Support campaign activity designed to generate awareness engagement and qualified pipeline.
• Coordinate landing pages emails forms content and other campaign assets.
• Monitor campaign performance and provide insight to help improve future activity.
• Ensure marketing activity is delivered accurately on time and in line with brand and messaging guidelines.

Events & Regional Marketing

• Support the planning and delivery of local events conferences webinars customer events and other marketing activities.
• Coordinate event logistics including venues suppliers registrations attendee communications materials and branding.
• Work with Sales and regional teams to ensure events support local commercial priorities.
• Manage event promotion registration and post-event follow-up activity.
• Coordinate with external event suppliers and partners to ensure successful delivery.
• Capture learnings and performance data to improve future events.

Agency & Third-Party Management

• Work with selected external agencies suppliers freelancers and third-party partners.
• Coordinate briefs timelines deliverables and feedback between internal stakeholders and external partners.
• Manage smaller projects with agencies and suppliers ensuring work is delivered on time and to the required standard.
• Track agreed budgets invoices and expenditure.
• Build strong professional relationships with external partners.

Content & Digital Marketing

• Support the creation editing and distribution of marketing content across relevant channels.
• Coordinate with Content Product Marketing Digital and Creative to deliver campaign assets.
• Support website updates landing pages email marketing and other digital activity.
• Assist with social media activity and content distribution.
• Help maintain marketing assets content libraries and campaign materials.
• Support the delivery of webinars and other digital engagement activities.

Marketing Operations & Reporting

• Maintain marketing calendars campaign plans and project trackers.
• Support CRM and marketing automation activity ensuring data/campaign information is accurate.
• Assist with campaign reporting and analysis across channels and activities.
• Track campaign engagement leads pipeline contribution and other relevant KPIs.
• Support the team with budget tracking purchase orders invoices and supplier administration.
• Ensure marketing activity is accurately recorded and reported.

Cross-Functional Collaboration

• Work closely with Sales SDRs Customer Experience Product Product Marketing and other teams to coordinate marketing activity.
• Support regional teams with local marketing requirements.
• Build strong relationships with internal stakeholders and ensure they are kept informed of campaign and project progress.
• Work collaboratively with specialist Marketing teams including Demand Generation Product Marketing Content Digital Design and Web.
• Share ideas and proactively identify opportunities to improve effectiveness and efficiency.

Innovation & Continuous Improvement

• Stay up to date with developments in marketing channels technology and best practice.
• Explore and adopt new tools and approaches that improve marketing effectiveness.
• Use AI and automation tools where appropriate to improve efficiency content creation research analysis and campaign execution.
• Develop a test-and-learn mindset and look for opportunities to improve efficiency and results.

Skills & Experience

Essential

• 14 years experience in a marketing role ideally within B2B SaaS or technology.
• Good understanding of marketing fundamentals and campaign execution.
• Strong organisational and project management skills.
• Excellent attention to detail and ability to manage multiple priorities.
• Comfortable coordinating activity across multiple internal and external stakeholders.
• Strong written and verbal communication skills.
• Proactive approach with the ability to take ownership and work independently.
• Commercially aware and interested in understanding how marketing contributes to pipeline and revenue.
• Comfortable working in a fast-paced environment where priorities can change.
• Confident using digital tools and able to learn new marketing platforms quickly.

Desirable

• Experience supporting B2B marketing campaigns.
• Experience with events conferences or webinars.
• Experience working with agencies suppliers or freelancers.
• Experience with CRM or marketing automation platforms.
• Experience with email marketing social media or digital marketing.
• Experience working within a SaaS or technology business.
• Experience using AI tools to improve marketing productivity.
• Understanding of demand generation and the marketing-to-sales funnel.

Success Measures

• Deliver campaigns events and end-to-end projects on time and to high standards.
• Build strong relationships with internal teams agencies and suppliers.
• Link activity to brand engagement pipeline and revenue using data to continuously improve.
• Bring fresh ideas work proactively and build independent expertise across B2B marketing.

The Ideal Candidate

• An ambitious Marketing Assistant Coordinator or Junior Executive ready for broader B2B exposure and responsibility.
• Organised curious commercially minded detailed and thrives in a fast-paced environment.
• Eager to learn from specialists (Demand Gen Content Digital Events) and make a real impact - attitude and drive matter more than knowing it all on day one.

Benefits

• Competitive salary is based on experience and performance bonuses are based on KPIs
• Monthly Health & Wellness Allowance
• Team socials
• Professional Development opportunities
• Unlimited book budget

ABOUT FARIA EDUCATION GROUP

Faria Education Group empowers over 4 million students and 10000 schools across 155 countries. We deliver secure innovative international education systemscovering curriculum management admissions teaching and school communicationsalongside top-tier online courses and revision programs like IB Diploma and Cambridge.

Transform education with our integrated solutions: ManageBac OpenApply Atlas SchoolsBuddy Pamoja Wolsey Hall and Oxford Study Courses.

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