Marketing CRM & Automation Executive

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Marketing CRM & Automation Executive (12 Months FTC)

Location: London United Kingdom

As Marketing CRM & Automation Executive youll support the planning build and ongoing optimisation of the clients automated CRM communications spanning journey design audience segmentation QA A/B testing and performance reporting. Youll work across email and SMS using MS Dynamics to bring personalised trigger-based touchpoints to life at scale. Alongside day-to-day campaign delivery youll contribute to platform enhancement projects and support colleagues in embedding new CRM processes and ways of working. This is a role for someone who is technically confident analytically curious and energised by the challenge of making communications genuinely better over time.

• Support the CRM & Automation Manager to build test and activate automated trigger-based journeys within MS Dynamics in line with the broader CRM and automation strategy.
• Build audience segments for new journeys documenting rules of engagement entry criteria and exit criteria clearly and accurately.
• Lead the QA and testing process for new journeys ahead of go-live reporting results clearly and flagging issues proactively.
• Monitor live journeys continuously to ensure campaigns are performing and fit for purpose updating configurations to prevent bugs and inconsistencies.
• Support the development and execution of A/B testing and test-and-learn strategies using insights to dynamically optimise live campaigns and inform future planning.
• Work with the Brand and Content Manager to define and implement a structured A/B testing approach across key content and touchpoints.
• Maintain and contribute to the backlog of customer journeys ensuring planning documentation and requirements are correctly captured.
• Support platform enhancement projects working alongside the Senior CRM & Automation Executive IT and development teams to configure test and update MS Dynamics.
• Support the rollout of new MS Dynamics processes including running training sessions and best practice knowledge shares for new users.
• Align regularly with colleagues across media brand content and creative to ensure CRM activity supports cohesive omnichannel journeys.
• Monitor CRM performance proactively identifying and implementing optimisation recommendations across live communications and journeys.
• Stay current with developments in marketing automation and AI recommending improvements to tools journeys and workflows where relevant.

• Practical experience with MS Dynamics or another enterprise-level marketing automation platform with the ability to build and optimise email and automation flows independently.
• Experience designing and executing customer journey workflows including trigger-based and lifecycle communications.
• Hands-on experience with A/B testing and test-and-learn methodologies and the ability to translate results into clear optimisation actions.
• Solid understanding of digital omnichannel CRM delivery covering email and SMS lead nurturing personalisation and journey analytics.
• Strong knowledge of email optimisation best practice from segmentation and deliverability to content and conversion.
• Experience supporting technical transformation or platform integration projects working effectively alongside IT and development teams.
• Working knowledge of GDPR and data privacy regulations as they apply to CRM and marketing communications.
• Strong attention to detail and a systematic approach to QA testing and documentation.
• Proficiency with Gen AI tools relevant to CRM and marketing automation including support for content generation journey ideation and workflow efficiency.
• Experience building personal AI workflows to improve the speed and quality of campaign output.
• Ability to critically evaluate AI outputs and apply sound judgement maintaining accuracy brand consistency and compliance.
• Agentic approach to problem-solving: you break down complex multi-step challenges and find clear reliable paths to resolution.
• Formal qualifications are welcome but not required. Equivalent experience gained through work self-directed learning or other routes counts equally.

Req ID: 18318

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Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

Our recruitment process does not employ artificial intelligence. Candidate evaluation and selection are conducted without AI-supported screening or decision-making.

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.