Marketing Communications Manager

Were looking to add an established marketing professional to join our global marketing team. If youre passionate about travel making connections working with others and providing an outstanding experience for our customers you might be perfect for our team. You will be managing and delivering marketing campaigns for the American Express Global Business Travel (Amex GBT) brand. We require a senior marketing communications manager with experience in B2B client-led marketing.

Our marketing team prides ourselves on authentic leadership serving our customers around the world and delivering excellence in everything we do. We are on a transformation journey with customer centricity at the heart using data technology and creative excellence to deliver an outstanding connection with clients of all sizes.

In this role you will partner closely with the Head of Marketing communications for the Professional Services organisations as part of a broader team who overseas Meetings & Events and Sports Media & Entertainment to develop a strategy and own execution for one of our key functional areas Amex GBT Consulting. When our clients need further and deeper guidance on how to build and/or elevate their corporate travel management program our team of business travel consultants are there to support them.

You will be responsible for campaign execution and developing the Amex GBT Consulting core value proposition strategy aligned to customer needs and segmentation using a multi-channel approach. You will also be accountable for measuring success of Amex GBT Consulting marketing activity cross-selling marketing strategy and building robust plans to improve performance over time.

This role is located in the UK (hybrid working is in place).

What Youll Do:

• Work closely with the Head of Marketing communications for Professional Services and own the go-to-market marketing strategy to deliver robust strategic marketing campaigns for our Amex GBT Consulting business efficiently and on time.

• Partner with the consulting team to own the consulting value proposition messaging and align it to the Amex GBT value proposition and brand positioning.

• Establish go-to-market activities aligned across the larger marketing communications and commercial teams.

• Build a strong rapport with our commercial partners particularly the Amex GBT Consulting team sitting in the Professional Services function.

• Work with extended teams and collaborators including GMN and small medium and enterprise (SME) sales sales enablement marketing operations content development and digital marketing teams on the overall end-to-end experience for key client accounts.

• Work with Amex GBT Consulting commercial partners to define critical metrics that measure overall success; collaborate with operations and analytics teams to create reports; communicate results to partners; identify clear opportunities for improvement.

• Govern all activity within your team working closely with the Amex GBT General Counsels Office to ensure compliance with all appropriate standards.

Key Stakeholders and Relationships

• Amex GBT Consulting and Professional Services business teams

• Marketing function overall

• Agency partners

• Procurement and finance

• General counsel and compliance

• Executive team

What Were Looking For:

• Significant marketing experience delivering global strategic marketing campaigns for large enterprise organizations.

• Able to write basic marketing content within brand guidelines.

• Ability to distil complex ideals into easy-to-understand customer facing stories.

• Experience in creating and executing internal and external presentations. (basic PPT skills needed)

• Strong experience working in the B2B space.

• Good social media and verbal/written communication skills with an ability to translate thought leadership content into bite size content

• Experience leading marketing for a consulting business or similar practice.

• Open-minded strategic excitement to try new tactics and perseverance to see projects to completion.

• Able to lead and operate effectively through periods of significant change.

• Proven experience of delivering results in highly commercial environment.

• International experience working with remote teams and time zones is a plus.

As a leading travel software and services company we are uniquely positioned to champion and influence inclusive accessible and safe travel for all. Our diverse workforce reflective of our client base is our key to success.