Marketer at 80,000 Hours
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Job Summary
Summary
Our marketing team (Paid Marketing and Design or PMAD) multiplies the impact of 80000 Hours advice and resources by reaching our target audiences at scale through digital advertising sponsorships with major YouTube creators like Kurzgesagt and Veritasium and campaign work tied to our programmes and our new book. We deploy a yearly budget of around $2m.
We dont have enough people with the right skills to do everything we think is high-impact and we think there is value being left on the table right now.
Were looking for someone to own our digital advertising activity ad buying creative production A/B and message testing building audiences reporting on campaigns at either a tactical execution level or a strategic level depending on skills and experience.
Location: Open to remote London preferred.
Type of role: Full time
Salary: Depends on skills experience and location with indicative ranges of
To apply please fill in this form by 11 PM BST on Monday June 22 2026.
About us
80000 Hours aims to make a big positive impact by helping people find careers that effectively tackle the worlds most pressing problems. To do that we need to reach out to new people in our target audience and engage them with our programmes.
Since launching our marketing programme in 2022 weve reached millions of new users and grown to over 500000 newsletter subscribers. We have deployed around $2 million a year across digital ads YouTube sponsorships and other marketing activities and were aiming to scale quickly over the next few years.
The role
Our primary need is a Marketer wholl own deployment of our digital ads who would be energised by taking on a flexible and dynamic portfolio of marketing work across different objectives programmes and channels.
New marketing hires will own budgets in the hundreds of thousands of dollars per year millions if they can deploy ambitiously.
Audience research and strategy
The audience we most want to reach is niche and unusual so conventional marketing wisdom will not always apply. Youll improve our confidence that were reaching and engaging the people our programmes are most useful for by drawing on platform data and user research to develop and improve our models of our target audience.
Campaign execution and optimisation
Building campaigns managing budgets producing creative running A/B tests and reporting on results. Youll be the person who makes our ads work day-to-day systematically exploring and iterating on audiences messages creatives and placements.
Creative production
Producing ad creative images copy video cuts or working with contractors to get it done. Youll have opinions about what makes someone stop scrolling and see potential in giving us their time and apply great judgment to whether individual ads communicate about what we offer in a way thats engaging honest and precise.
Reporting and analysis
Clear reporting on campaign performance with honest assessment of what the numbers actually mean interrogating whether platform-reported results hold up against actual downstream outcomes. Youll be looking to build a better approach and contribute to the broader marketing strategy through every campaign.
Experimenting with new messages platforms and approaches
We think the unexplored space in the teams remit contains even better opportunities than the ones weve already identified.
As well as executing on what we know works to reach new users youll suggest and report back on experiments with new marketing channels and initiatives e.g. new platforms audiences formats and framings.
About the team
Youd be working with the marketing team within 80000 Hours currently two full-time people within the wider Growth programme:
Ailbhe Treacy (Outreach Coordinator) manages our sponsorships.
Nik Mastroddi (Marketing Lead) leads the team people management strategy campaign direction and programme coordination.
We also work with great contractors particularly for our design video editing and copywriting needs.
Were a small team that moves fast from strategy to deployment experiments widely and collaborates across the orgs programmes to find opportunities to multiply their impact.
Its not a traditional marketing job all of our research and services are available for free and our audiences are unusually specific and wed expect that some great candidates may not come from a conventional marketing background or have considered their fit for a marketing role before.
What were looking for
Taste and judgment: You can model what our audience might think about an article or an image. You have opinions about what kinds of messaging will resonate with different people and why and youre willing to articulate test and improve them.
Clear-eyed interrogation of your results: Youre demanding about the results youre seeing whats actually driving them and what youd need to see to change your mind. You care about whether the work youre doing is driving real-world change identifying and correcting a mistake in your own thinking or work feels like a win.
Ambition: You deliver on whats asked and look at what else is possible. You bring collaborative positive energy to the question of what we could be trying out or doing differently and where theres impact being left on the table.
Open communication: You write clearly with a view to what people need to take from what youre saying show your thinking and flag your uncertainties. You can give quick or substantive takes depending on whats called for and engage readily with these takes from others.
Flexibility and willingness to learn quickly: Youre excited to try new things see new opportunities work across areas and always move towards where you think we can have the most impact.
Excellent judgment under uncertainty: You know when to ask other people for their thoughts and when to make a call and you bring resourcefulness and analytical thinking to problems you havent seen before. Youre comfortable operating in ambiguity and energised by the opportunity to run at things again but better.
Excitement about what 80000 Hours aims to do: You dont need to arrive with high context on effective altruism or AI risk but youre keen to deepen your understanding you feel confident it aligns with how you want to be spending your working time and you want to get up to speed quickly.
Possible backgrounds
Were open to hiring from different experience levels which would then be reflected in the hires responsibilities on joining either a tactical execution level or a strategic level.
Here are some examples of the kinds of experience and background we might be especially excited about:
Producing and/or marketing a large engaged YouTube channel or Substack e.g. focused on AI progress or science communication aimed at informing and engaging users
Recent graduate who ran marketing outreach or communications for a student society publication or campaign
Digital marketing for a range of clients especially performance marketing design copywriting and/or experience with Meta and Google ads
Communications professional for a nonprofit academic institution or public-facing service including PR media campaigning science communications etc.
Founding or joining an early-stage start-up and tactically developing and iterating on a brand and messaging strategy by defining and researching your audience to engage new users
Product management especially where this includes launching and attracting or maintaining a lot of users
Operations professional with experience of gathering and using in-depth user feedback to build and iterate on automations processes and guidance that meet users needs
Designer or copywriter with substantial experience of user research and giving expert strategic contributions to major campaigns or organisations similar to 80000 Hours.
We definitely dont expect the above examples to describe every suitable background and wed love to hear from people with other kinds of relevant experience.
Logistics
The current team works remotely and meets up in the London office regularly so we have a preference for London-based candidates but were open to remote candidates with at least 2 hours of daily overlap with 9am6pm UK time.
We may be able to sponsor a UK visa for this role.
Salaries at 80000 Hours are set using a salary calculator visible to all staff that accounts for the specific role location and a candidates experience. For this role we expect the salary to range from 67500 to 100800.
This role reports to Nik Mastroddi (Marketing Lead).
Benefits
Our benefits include:
25 days of paid holiday plus public holidays in line with your location (at least 8/year)
Up to 10 days of paid sick leave per year in addition to holiday
Private medical insurance with substantial coverage for your dependents (including your partner)
Long-term disability insurance
Pension scheme / retirement plan with employer contributions
Up to 14 weeks of fully paid parental leave and childcare allowance for children under five
Business travel insurance
5000 (or the USD equivalent) annual mental health support allowance
5000 (or the USD equivalent) annual self-development budget
The option to use 10% of your time for self-development
Gym shower facilities and unlimited free food provided at our London office
Up to 8000 relocation stipend if you need to move due to your role at 80k
How to apply
To apply please complete this application form by 11 PM BST on Monday June 22 2026.
The assessment process will include 12 rounds of work tests an interview and a full day or multi-day assessment. We pay for work tests and the full/multi-day assessment conditional on location and right to work in the country where you are taking the assessment. If we are unable to compensate you we offer donations in lieu of payment to an effective charity of your choice.
Were aware that factors like gender race and socioeconomic background can affect peoples willingness to apply for roles for which they meet many but not all the suggested attributes and would especially like to encourage people from under-represented backgrounds to apply even if you dont meet all the suggested criteria.
If you have any questions or arent sure whether to apply you can contact the hiring manager at .
