Manager Product Marketing

Permanent Full Time

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We are looking for a strategic and executionfocusedManager Product Marketing to support marketing for our Insurance Solutions business. Reporting into product marketing leadership this role is accountable for translating product and customer insight into clear positioning compelling go-to-market strategies and effective marketing execution across the customer lifecycle.

This role is ideal for a product marketer who thrives in a fast-paced highly collaborative and insight-driven environment.

What You Will Do

Product Marketing

• Lead and execute go-to-market strategies for new and enhanced products services and initiatives ensuring business alignment and strong customer experiences.
• Develop clear product positioning messaging frameworks and value propositions that resonate with plan sponsors and advisors and guide downstream marketing.
• Define and document launch strategies key messages success measures and activation plans.

Insights & Execution

• Apply customer market and competitive insight to inform messaging campaign strategy and prioritization.
• Translate complex products and technical concepts into simple engaging customer-friendly language.
• Partner closely with Brand Communications Digital Experience Product and Sales Enablement teams.

Performance & Optimization

• Define monitor and report on marketing performance and utilization leveraging insights to optimize ongoing and future efforts.
• Contribute to a test-and-learn approaches and continuous improvement using digital analytics and marketing best practices.

What You Will Bring

Experience & Expertise

• 5-7 years of progressive experience in marketing.
• University degree in Marketing Business Communications or a related field.
• Experience in product marketing supporting product launches and go-to-market initiatives that include segmentation positioning value proposition development and multi-channel activation.
• Experience within financial services insurance workplace benefits retirement or a regulated industry is a strong asset.

Youll have the opportunity to:

• Contribute to meaningful work that impacts millions of clients across Canada.
• Work within a collaborative purpose-driven marketing organization.
• Gain exposure to enterprise-level product marketing and strategic initiatives.

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The base salary for this position is between $82300 - $151500 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus commission etc). If you are selected to move forward in our recruitment process your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Grow with Canada Life

Wereunited by a shared purpose: to improve the financialphysicaland mental well-beingof Canadians. Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.

Werelooking for people who live our values everyday: we step up we do the right thing and we deliver for our customerscommunitiesand each you someone who always strives to do the right thing who steps up for themselves and others and who delivers with impact Then we want to hear from you!

What we offer:

Were committed to supporting our employees through every stage of their career. Heres what you can expect as a full-time or part-time permanent team member:

• Career Development: Opportunities for career advancement access to industry-leading learning programs and up to$2000 annuallytowardseducation reimbursement.

• Health & Wellness:Flexible health and dental benefitsplus a $5000 mental health benefit to support your well-being.

• Time Off:In addition to regular vacation andpersonal dayswe support communityinvolvement with avolunteer day.

• Financial Security:Company-matching pension planshare ownership program andadditionalinvestment options.

• Rewards and Recognition:Employee recognition programs service milestone celebrations employee discounts and more!
• Emphasis onCommunity:We provide aworkplace whereemployeesfeel connected and supported throughEmployee Resource Groups (ERGs)mentorshipprogramssocialclubsandevents.

Learn moreaboutCanada Life.

Werecommitted to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact. All information provided will be handledin accordance withapplicable laws and Canada Life policies.

Canada Lifewould like to thank all applicants however only those who qualify for an interview will be contacted.

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