Manager, Paid Media

Airwallex is the AI-native financial operating system for a real-time intelligent economy. More than 676000 businesses including McLaren Racing Qantas SHEIN and TikTok use us directly or through our platform partners to run their financial operations or build and monetize financial products of their own.

We started in Melbourne in 2015 to build the infrastructure global commerce runs on. Were the regulated backbone behind global payments: not by accident but by design. A decade plus 85 licenses and a financial infrastructure spanning North America Europe the Middle East and Asia-Pacific.

Were co-headquartered in San Francisco and Singapore with more than 2300 people across 27 offices. We hire builders with founder-level energy people who move fast with good judgment dig in with real curiosity and make calls from first principles rather than waiting to be told what to do. Read our operating principles to see it in full.

Were seeking a data-driven and creative Paid Media Manager to plan execute and optimize digital campaigns across global paid channels. Youll own the performance and day-to-day management of paid search paid social and display campaigns that drive acquisition pipeline growth and ROI.

In this role youll blend analytical rigor with hands-on execution partnering closely with Growth Strategy Product Marketing Creative and Analytics to translate business objectives into efficient scalable campaigns. Youll be instrumental in building the frameworks insights and best practices that power our global demand generation engine.

Strategy & Planning

• Develop and execute multi-channel paid media strategies (SEM paid social programmatic/display YouTube retargeting) aligned with funnel goals and business priorities.

• Own budget planning forecasting and pacing to meet CAC ROAS and pipeline targets.

• Collaborate with regional and product marketing teams to localize campaigns and ensure relevance across markets.

• Recommend new growth opportunities audiences and channels based on data-driven insights.
  

Execution & Optimization

• Build and manage paid campaigns end-to-end: keyword/audience selection ad copy creative testing and bid strategy.

• Continuously optimize for performance leveraging testing frameworks (A/B multivariate holdout experiments) to improve CTR CVR and CPL.

• Monitor and report on campaign performance daily and weekly identifying trends and actionable insights.

• Ensure proper tracking and attribution (UTMs pixels offline conversions Salesforce/Marketo sync).

• Manage and QA all campaign builds following standardized naming conventions and governance frameworks.
  

Cross-Functional Collaboration

• Partner with Creative and Content to develop ad variations tailored to audience segments and funnel stages.

• Collaborate with Analytics and RevOps to ensure visibility into lead quality pipeline contribution and ROI.

• Work with Product Marketing to align messaging audience strategy and campaign sequencing.
  

Testing & Insights

• Maintain a structured testing roadmap across channels for creative audience and bidding experiments.

• Surface insights on platform algorithm changes auction dynamics and audience performance trends.

• Share performance learnings across regions to scale best practices globally.
  

• 58 years of experience managing paid media programs in B2B SaaS fintech or e-commerce environments.

• Deep hands-on expertise in the breadth of DemandGen and Acquisition and across ad unit types in Google Ads LinkedIn Ads and Meta Ads (other platforms like YouTube Reddit Quora and programmatic are a plus).

• Proven success optimizing campaigns for pipeline ROI and LTV:CAC efficiency.

• Strong analytical skills; comfortable using Excel/Sheets Looker Tableau or GA4 to analyze campaign data.

• Experience with marketing automation and CRM systems (Marketo HubSpot Salesforce).

• Exceptional project management and attention to detail able to run multiple campaigns simultaneously.

• Excellent communicator who can translate performance data into actionable business insights.

To protect you from recruitment scams please be aware that Airwallex will not ask for bank details sensitive ID numbers (i.e. passport) or any form of payment during the application or interview process. All official communication will come from an @ email address. Please apply only through or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition regardless of any other provision to the contrary.

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit qualifications competence and talent. We dont regard color religion race national origin sexual orientation ancestry citizenship sex marital or family status disability gender or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation please let us know.

Required Experience:

Manager