Manager, Membership Expansion (Branded Channels)

Job Description

About the role

As our Manager Membership Expansion (Branded Channels) youll play a pivotal role in growing LEGO Insiders across branded and other partner-operated channels. By identifying developing and recommending new opportunities youll drive membership acquisition participation and commercial performance while delivering value for both members and partners.

The role spans channels including LEGO Certified Stores LEGOLAND Parks and future expansion opportunities. Working across markets and stakeholder groups youll help shape how the membership programme grows and evolves. Its a chance to contribute to a strategically important growth agenda for the LEGO Group while creating meaningful experiences for members around the world.

Please note: This role is based in our London HUB and will not offer relocation.

Required Qualifications

• Delivered loyalty membership CRM customer growth retail marketing or related commercial initiatives with measurable business impact.
• Managed programmes involving multiple partners markets or stakeholder groups.
• Maximised business performance through return-on-investment analysis and commercial evaluation.
• Built customer acquisition loyalty or membership initiatives from concept through execution.
• Developed commercial proposals and assessed business opportunities to support growth objectives.
• Led cross-functional initiatives and influenced stakeholders within a matrix organisation.

Preferred Qualifications

• Applied CRM and loyalty economics to improve customer growth or retention outcomes.
• Created business recommendations through storytelling with data.
• Negotiated commercial opportunities with partners or stakeholders.
• Demonstrated commercial acumen when assessing growth opportunities.

What youll build

• Expand LEGO Insiders coverage across LEGO Certified Stores.
• Optimise membership activation across LEGOLAND Parks.
• Support the transition of LEGO Discovery Centres into the wider membership ecosystem.
• Identify and shape future opportunities for membership expansion across partner-operated channels.
• Help create a coordinated approach to membership growth across a range of markets and channel environments.

If youve worked in a role where you delivered membership or loyalty initiatives evaluated commercial opportunities and partnered with external organisations youll feel at home here. What matters most is your ability to connect commercial insight with practical action and bring stakeholders together around shared goals.

Life on the team

Youll join the Membership Growth & Expansion team within Central Marketing. We elevate and scale LEGO Insiders through growth strategies a differentiated membership proposition and audience-led approaches that strengthen long-term member value. We work in a hybrid rhythm and collaborate closely across global and local teams. Youll be part of a team that values a growth mindset applies critical thinking to complex challenges takes accountability for outcomes and learns from different perspectives.

What success looks like

Success means expanding membership growth across a variety of partners markets and experiences while balancing the needs of members and commercial partners. Over the next 12 to 18 months the team will continue building the foundations for long-term member growth and loyalty at scale. Youll work closely with colleagues across Membership and Personalization regional and market teams and Global Commercial Development to help shape the future of membership expansion.

#LI-SG2

#LI-Hybrid

Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.

Whats in it for you

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.

Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.

Thank you for sharing our global commitment to Childrens Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.