Marketing Manager (Print and Direct Mail)
Job Summary
The CRM (Customer Relationship Management) team strives to deliver personalised omni-channel experiences that deepen the connection between MOO and its customers. Each touch point is an opportunity to deliver remarkable experiences for customers while building greater lifetime value potential for MOO.
*Marketing Manager - Print and Direct Mail (12-month FTC)*
Were looking for a Print Marketing Channel Manager to lead MOOs Direct Mail and Inserts marketing channels during a 12-month maternity cover.
This role is responsible for driving the strategy performance and growth of our physical customer marketing channels. Youll own the channel plans budgets audience strategy experimentation and performance optimization for Direct Mail and Inserts helping us create high-quality offline marketing experiences that drive measurable customer and commercial impact.
Youll work closely with teams across CRM Analytics Brand Product Marketing Marketing Automation Creative Operations and Manufacturing to deliver campaigns that are effective beautifully executed and aligned to our broader customer marketing strategy.
- Youre a commercially minded marketer who enjoys turning customer insights into effective marketing strategies.
Youre comfortable owning a channel making decisions based on performance data and balancing creativity with commercial outcomes. - You enjoy working cross-functionally bringing together multiple stakeholders to deliver complex initiatives.
- Youre naturally curious proactive and always looking for opportunities to improve performance test new ideas and create better customer experiences.
- Most importantly youre excited by the opportunity to work with physical marketing channels and help shape how customers experience the MOO brand beyond digital touchpoints.
- Own the strategy planning execution and performance of MOOs Direct Mail and Inserts marketing channels
- Manage channel budgets forecasts and spend allocation with a focus on driving incremental revenue and positive ROAS
- Develop campaign plans and briefs that clearly define objectives target audiences messaging creative requirements timelines and success metrics
- Partner with Analytics to build audience strategies measurement plans holdout tests and experimentation roadmaps
- Use campaign performance data and customer insights to optimize targeting creative formats investment and future channel plans
- Collaborate with Brand Product Marketing Creative and Marketing Automation to connect print marketing activity with broader customer journeys and campaigns
- Work closely with the Print Marketing Operations Specialist and Manufacturing teams to ensure campaign plans are operationally feasible and delivered to a high standard
- Identify opportunities to expand and evolve the Direct Mail and Inserts programs across audiences markets formats and use cases
- Explore new direct mail formats print applications and customer experiences that leverage MOOs products and print expertise in innovative ways
- Experience managing marketing campaigns CRM programs lifecycle marketing direct mail offline marketing or performance marketing channels
- Strong commercial mindset with experience using data to make marketing decisions and improve campaign performance
- Comfortable managing budgets forecasts performance reporting and investment recommendations
- Able to develop clear campaign briefs channel plans and testing strategies
- Strong project management skills with the ability to prioritize across multiple campaigns and stakeholders
- Confident working with analytics partners on audience targeting campaign measurement and experimentation
- Strong communication and stakeholder management skills across marketing creative analytics and operations teams
- Passionate about print and physical marketing with an appreciation for how format design and tactile experiences influence customer engagement and campaign effectiveness
- Excited by the opportunity to use MOOs products print capabilities and creative strengths to create marketing that stands out
- Experience managing Direct Mail Inserts print marketing or other offline marketing channels
- Familiarity with incrementally testing holdout testing or ROAS measurement
- Experience working in ecommerce retail subscription or customer lifecycle marketing
- Experience partnering with Creative teams on campaign development and creative briefs
- Familiarity with CRM or marketing automation platforms such as Braze
- Experience working across global markets multiple regions or operationally complex campaigns
Required Experience:
Manager
About Company
Online printing services to create high-quality business cards, stickers, postcards, and more. Professional custom printing by MOO, the best online print shop.