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Let's begin! Director Demand Generation (Banking)
Job Location:
Monthly Salary:
Posted:
3 June 2026 (30+ days ago)
Posted:
Application Deadline:
31 August 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Skills and Competencies
- Significant experience delivering demand generation and field marketing strategy and execution across multiregional environments
- Strong ability to translate program and campaign strategy into demandgenerating and accountbased marketing programs that deliver measurable business impact
- Experience shaping regional event strategies and operating as a central coordination point for stakeholder alignment subject matter expert input and capacity approval with central events teams
- Proven people leadership experience building and managing highperforming teams while driving endtoend marketing operational excellence prioritisation accountability and consistent delivery
- Advanced stakeholder management and crossfunctional collaboration skills with the ability to partner effectively with Sales SDRs Marketing Operations Digital Content & Campaigns and Product Marketing
- Demonstrated proficiency in artificial intelligence concepts applying AI tools to streamline marketing workflows enhance targeting improve campaign performance and introduce responsible AIpowered solutions to address business challenges
- Strong analytical capability using data to assess regional effectiveness optimise lead processes and improve campaign and event outcomes
- Handson experience using demand generation and accountbased KPIs to drive optimisation efficiency and customer engagement
- Experience working within accountbased engagement models including familiarity with tools and technologies that leverage intent signals
Education
- Bachelors degree in Marketing Communications Business or a related field required
Responsibilities
Own the demand generation and field marketing strategy for the Moodys Analytics Banking segment aligning with segment priorities to drive growth and customer engagement while partnering closely with the Events team to support execution.
- Partner with the Banking segment marketing leader Product Marketing and Content & Campaigns teams to develop and deliver strategies that achieve MQL and new business goals through integrated campaigns events and partner marketing
- Build strong alignment with senior Banking sales leadership to ensure demand generation and field marketing activity supports both new customer acquisition and expansion of existing relationships
- Manage and develop regional team members responsible for field marketing plans across the Americas Europe/Africa and APAC/Middle East
- Oversee demand generation strategy and campaign execution within marketing automation platforms such as Marketo working closely with Banking segment leads paid media and marketing operations to define ICPs and execution approaches
- Define and coordinate the regional event strategy for the Banking segment serving as the primary point of contact for inregion alignment SME support and capacity signoff with the central events execution team
- Maintain a regular feedback loop with the SDR team to assess lead quality and volume monitor conversion rates and review average opportunity sizes
- Track and evaluate campaign and event performance on an ongoing basis adjusting activity proactively to meet MQL and new business targets
- Collaborate with team members to implement and embed intent monitoring technologies that support accountbased marketing initiatives
About the Team
The Marketing team at Moodys is responsible for driving demand generation brand awareness and gotomarket strategy across global markets. The team works in close partnership with the Moodys Analytics Banking segment to deliver programmes that support growth deepen customer relationships and expand Moodys impact across the financial services ecosystem collaborating closely with Sales Product Banking leadership and Marketing Operations.
Required Experience:
Director
About Company
Moody's CreditView is our flagship solution for global capital markets that incorporates credit ratings, research and data from Moody's Investors Service plus research, data and content from Moody's Analytics.
