Lead Regional Marketing Manager UKI

As the Lead Regional Marketing Manager you will connect Sales Marketing and Partner teams around shared growth priorities. You will translate those priorities into integrated marketing programmes that build awareness create demand and accelerate pipeline across the United Kingdom & Ireland.

Reporting to the Senior Marketing Director you will own priority programmes in the executive space and across market segments from strategy through to execution.

What Youll Do

• Partner with UK Sales leadership to align pipeline account and bookings priorities
• Build integrated marketing plans connecting Sales priorities with regional digital ABX content event and partner activity
• Collaborate with Partner Marketing to create joint campaigns account engagement and pipeline
• Identify pipeline gaps and target audiences to build focused marketing programmes
• Drive Sales Marketing and Partner interlock across planning campaign activation follow-up and opportunity progression
• Direct priority Corporate and Public Sector programmes as these businesses scale
• Guide cross-functional initiatives spanning digital content ABM webinars executive engagement events and partner activity
• Align with Sales TDR and Partner teams to improve campaign follow-up and account engagement
• Evaluate account engagement and pipeline data to measure impact and optimise investment
• Execute strategic executive programmes roundtables and industry engagements aligned to target accounts
• Manage Corporate and Public Sector activation within flagship UK programmes like Accelerate
• Shape the wider UK marketing plan across Corporate Public Sector Major Strategic and FSI
• Adapt global EMEA and partner resources to maximize scale and impact
• Influence cross-functional stakeholders in a complex matrix organization to drive business outcomes

What Youll Need

Minimum Qualifications

• 10 years of B2B marketing experience focused on regional integrated or demand-generation marketing
• Proven track record of partnering with Sales leadership to deliver commercially aligned plans
• Background in developing integrated programmes that generate and progress enterprise pipeline
• Deep understanding of pipeline management account engagement and buyer journeys
• Experience designing integrated campaigns and account-based programmes in B2B SaaS
• Hands-on experience using Salesforce and Marketo to inform data-driven decisions

Preferred Qualifications

• Experience marketing to executive corporate enterprise or Public Sector audiences in the UK
• Track record of working with partners alliances or channel teams on joint GTM programmes
• Background in developing or scaling a new go-to-market motion
• Strong grasp of ABM digital demand generation and executive engagement strategies
• Ability to translate Sales priorities and market insight into actionable marketing programmes
• Exceptional relationship skills to influence Sales Partner regional and global marketing teams
• Commercial mindset balancing strategic planning with hands-on delivery in a fast-paced environment

Travel Requirement & Working Conditions

• Up to 25% travel for internal meetings customer programmes and industry events
• Reliable internet access for remote work outside a Workiva office

Lead Regional Marketing Manager FSI - UKI

Why Join Workiva

Workiva is the platform designed to bring confidence control and a competitive edge to the worlds most complex organizations. Our AI-powered platform unifies finance risk and sustainability on a single secure foundationensuring data is trusted traceable and ready to act on. With an unbroken path from source to output leaders gain confidence in their numbers visibility into current and emerging risks and the ability to move with speed and precision in a constantly changing world.

At Workiva youll bring technology to market that executives boards and regulators depend on. The work you do here helps organizations navigate uncertainty maintain trust and make decisions that stand up to scrutiny. If youre energized by meaningful challenges inspired by collaborative teams and motivated to help organizations turn uncertainty into advantage wed love to meet you.

Workiva is an Equal Opportunity believe that great minds think value diversity of backgrounds beliefs and interests and we recognize diversity as an important source of intellectual thought varied perspective and innovation. Employment decisions are made without regard to age gender identity race religion disability status sexual orientation or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process please email.

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles ensuring adherence to company policies and regulatory standards.