Interim Associate Research Director Insights & Analytics

Agency:

Job Function:

Job Subfunction:

Job Description:

Why FleishmanHillard

We have been named PRWeeks Global Agency of the Year and Best Places to Work; a Standout Agency on Advertising Ages A-List; NAFEs Top 50 Companies for Executive Women for six years running; and among our firms award-winning work weve taken home 5 Lions in the past two years at the Cannes International Festival of Creativity. We are committed to creating an inclusive and equitable working environment for everyone. As the only PR Agency awarded EYs National Equality Standard (twice!) all applicants will receive consideration for employment without regard to race religion ethnicity gender identity sexual orientation national origin disability or age. Do let us know if you need any adjustments made during the interview process.

This is a 6-month maternity cover (4-5 days p/week) to start ASAP.

Deliverables include:

Plan develop and manage effective integrated analytics approaches for brands and companies working primarily in the Healthcare and Technology sectors; acting as a day-to-day client-facing research and analytics lead on large clients.

Providing strategic client counsel and advice as a senior advisor on putting data at the heart of insights and strategy development a sound planning approach based on evidence and integrated measurement models that allow FleishmanHillard to demonstrate business impact

Developing integrated measurement models that allow clients/FH to demonstrate business impact of communications and digital marketing programmes this includes working knowledge of AEO/ GEO and how to both interpret and utilise this data in the broader media mix

Leading development of analytics research and measurement strategies and plans with a clients defined audiences at the center providing oversight and guidance to the team in executing these projects effectively

Participating in internal and external new business pitches and proposals including the production of audience diagnosis and market research to deliver insights and testing methodologies to inform and validate strategic and creative options

Translating client needs into analytics project briefs analytics approaches and methodologies that guide our work and our teams

Overseeing the work of junior and mid-level analysts to ensure a high standard of quality across account deliverables and superior client service always with an eye to driving the satisfaction that supports client retention and growth

Working closely with the Social & Innovation Media Planning & Creative teams to translate data into insights to fuel creative concepts and complete communications strategy development and deliver an exceptional client experience.

Acting as an advocate mentor and guide for preventing data bias and robust use of AI and increasing understanding of diversity in our analytics research and measurement practices and ensuring accurate representation of a target audience is represented in all data sets

Contributing to FleishmanHillard TRUE Global Intelligences culture of curiosity collaboration ownership and accountability while displaying respect for different backgrounds and perspectives

About you

Experience in market research in support of marketing communications and/or insights functions delivered through both quantitative and qualitative primary research methodologies

Proven hands-on experience across the full primary research lifecycle from scoping approaches and developing research materials through to overseeing data collection ensuring data quality conducting analysis and delivering insight-led reporting

Strong experience designing and writing surveys across a range of research use cases including thought leadership audience insights and segmentation journey mapping brand and reputation tracking and campaign measurement

Strong experience developing qualitative research materials and personally conducting in-depth interviews across varied audiences (from general consumers to C-suite executives) as well as moderating focus groups in both in-person and online settings

Demonstrated ability to compile compelling insight-rich narratives from multi-source desk research and AI-powered deep research

Proficiency in MS Excel MS PowerPoint and/or Google Sheets and Google Slides with solid working knowledge of AI tools to drive workflow efficiencies across research and analytics workstreams

Familiarity with AI platforms and their application within the primary research process including supporting the development of research materials analysis and reporting across both quantitative and qualitative methodologies

Working knowledge of analytics and measurement approaches across social earned media and digital channels with some hands-on experience applying these in a research or insights context

Exposure to a range of analytics and audience intelligence tools such as Talkwalker Brandwatch Sprinklr GlobalWebIndex Audiense StatSocial Statista Cision MuckRack or similar platforms

Experience working within or in close partnership with a communications PR or integrated marketing agency environment with an understanding of how research and insights feed into broader communications strategy

Some experience contributing to new business activity including supporting proposals credentials or scoping conversations with prospective clients.

We will always treat your data in the strictest confidence. For further information our Data & Privacy policy is located on our website.

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: Experience:

Director