Influencer Strategy, Account Director Burson

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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More about the role:

TheInfluencer Strategist (AD)will provide strategic delivery across influencer and creator communications for a portfolio of clients and sectors.

This role is responsible for defining the strategic role of influencers within integrated communications programmes. You will translate client and audience challenges into clear influencer strategies audience frameworks creator ecosystems channel recommendations and measurement approaches.

Working closely with clients you will act as a trusted strategic advisor helping them understand how influencers can support their business and communications objectives. You will work alongside account teams ensuring strategic thinking is applied consistently across briefs creative development activation and evaluation.

The role requires a strong understanding of the evolving influencer landscape including creator communities platform behaviours cultural trends audience motivations and the changing relationship between brands and talent. You will bring sound judgement creativity and strategic rigour to help clients make better decisions about influence.

What youll do:

Experience that contributes to success:

• Senior Experience:A proven track record leading influencer marketing social media within an agency or client-side environment.
• Set Strategic Standards:Contribute to best practice across influencer planning creator selection audience strategy cultural insight governance and measurement..
• Influencer Tech Stack & Analytics:Hands-on familiarity with influencer discovery social listening and analytics platforms (e.g. CreatorIQ Brandwatch Traackr or equivalent).
• Communications & Presentation Skills:Excellent written and verbal communication skills with the ability to navigate complex stakeholder landscapes and articulate creative strategies with clarity and authority.
• DEI & Inclusive Culture:A commitment to fostering an inclusive work environment championing diversity in creator representation and team talent.

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