Influencer Business Director (FTC 12 months)

Job Description:

Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity a unifying force that drives innovation across people businesses and society. Launched in June 2022 it operates in over 145 countries and is fully integrated with dentsus Media and CXM capabilities to deliver seamless end-to-end solutions worldwide. Guided by the philosophy ofBuilding Brands for Whats NextDentsu Creative empowers brands to navigate current challenges and prepare for future opportunities crafting resilient forward-thinking strategies that thrive in an ever-evolving world.

Purpose of the Role

This role leads dentsus relationship and delivery for Pernod Ricards influencer and cultural communications programme in the UK and US. Youll sit at the centre of the partnershipresponsible for commercial health strategic direction and ensuring the work lands effectively across markets.

The programme spans creator strategy activation content paid amplification and measurement with a strong emphasis on governance compliance and cultural impact.

What youll do

Client leadership & partnership

• Own the senior client relationship across Pernod Ricard global and key markets (UK/US)
• Act as the primary escalation point and trusted advisor
• Translatebusinessambition into clear actionable programme direction
• Lead reviews steer conversations and keep momentum across stakeholders

Programme & delivery oversight

• Oversee end-to-end delivery of the influencer programme across strategy activation and reporting
• Ensure work is integrated from brief through to amplification (organic paid)
• Maintain alignment across markets partners and internal teams
• Drive consistency in how the programme shows up while allowing for local relevance

Commercial ownership

• Own the overall financial health of the account
• Manage scopes change requests and commercial agreements
• Ensure delivery is efficient scalable and aligned to agreed outputs
• Partner closely with operations to balance quality vs margin

Strategy & quality control

• Ensure the programme delivers against its core objective: influencing behaviour and cultural norms not just visibility
• Challenge briefs elevate thinking and push for better work
• Maintain a clear line of sight between strategy creators content and outcomes
• Sign off key outputs and ensure a consistent point of view across markets

Governance compliance & risk management

• Own governance frameworks ways of working and escalation processes
• Ensure all activity aligns with Pernod Ricards legal regulatory and responsible drinking requirements
• Maintain strong oversight of creator selection content approval and compliance processes
• Manage risk proactively across markets and partners

Creator & content ecosystem leadership

• Oversee how creators are selected managed and activated at scale
• Ensure a consistent standard of briefing contracting and delivery
• Champion quality cultural relevance and creator-led thinking
• Keep the programme moving away from campaign-first to always-on ecosystem thinking

Integration with media & partners

• Ensure seamless collaboration with media agencies and amplification partners
• Align on roles responsibilities and delivery timelines
• Drive a genuinely connected approach between influence and media

Measurement & performance

• Oversee reporting frameworks and outputs
• Ensure insight is used to refine and improve the programme continuously
• Translate performance into clear client-facing narratives

What youll bring

• Strong experience running complex multi-market client programmes
• Deep understanding of influencer marketing and its role within broader media ecosystems
• Comfortable operating in regulated categories (or equivalent governance-heavy environments)
• Commercially sharpconfident managing scopes revenue and profitability
• Able to balance strategy delivery and client leadership without dropping detail
• Calm under pressure good at navigating ambiguity and multiple stakeholders

What we offer

This is a 12-month Fixed Term Contract. The team is based from our London office on a hybrid working basis.

At dentsu weve built a benefits package that supports every chapter of your life. From companyfunded Private Medical Insurance a 24/7 Virtual GP and a generous sickpay policy to wellbeing days volunteering time flexible bankholiday swaps and great everyday perks like retail discounts gym access and tech schemes - we make it easier to live well not just work well.

Our employeeled resource groups have helped shape policies that genuinely matter: enhanced maternity paternity and carers leave extended sick leave menopause and babyloss support plus 10 fertility treatment days. Combined with life assurance income protection financial education tools and flexible savings options youll find a workplace that invests in you - your health your family your future.

About Dentsu

Dentsuis an integrated growth and transformation partner to the worlds leading organisations. Founded in 1901 in Tokyo Japan and now operating in approximately 120 countries and regions we bring together the power of a global network of leadership brands to deliver impactful end-to-end growth solutions.

Through our client promise Innovating to Impact we drive growth through integrated services across Media Customer Experience Management (CXM) and Creative. Our business transformation (BX) mindset combined with a focus on experience transformation (EX) drives sustainable growth for brands people and society.

Our commitment to innovation collaboration anddiversityenables us to continuously evolve pushing boundaries while delivering measurable impact in a fast-changing world.

Inclusion and Diversity

At Dentsu we embrace diversity and inclusion valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation benefiting our employees partners and communities.

We welcome applications from all individuals regardless of race ethnicity nationality religion gender gender identity sexual orientation age disability marital status or any other protected characteristic. Beyond recruitment we strive to create an environment where everyone feels respected supported and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process please contact us at quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

#LI-Hybrid #LI-DC

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