Influence Senior Account Executive, Sport & Entertainment Burson

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

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About the team:

The Sports & Entertainment team at Burson is a new global practice dedicated to unlocking the power of fandom for brands. We operate with global expertise combined with local knowledge and best in class activation. This role will sit in our London centre of excellence a team of fifty combined Sports and Entertainment specialists.

It is home to some of the worlds best loved sports and entertainment brands including Activision Blizzard Spotify Meta Reality Labs adidas and Gillette.

Were building a vibrant and diverse team that delivers incredible work for amazing brands at the forefront of the entertainment space.

More about the role:

Were looking for an enthusiastic and proactive individual with a passion for consumer PR and influencer marketing (particularly creative storytelling across earned and social the influencer landscape and media relations).

As a Senior Account Executive with a focus on influencers you will be a proactive worker able to identify engage and evaluate influencer partnerships with expertise and attention to detail.

You will be able to take client objectives and audience information and use Bursons advanced data tools to identify exciting and effective influencer solutions. You will help to deliver influencer campaigns end to end including co-creating on brand content ideas and contracting and negotiations. Finally you will be able to produce accurate and insightful evaluation reports that bring useful learnings and recommendations for future client work.

This role is vital to many of our biggest clients and a key part of our work with them but will have a predominant focus on Activision Blizzard.

ABOUT ACTIVISION BLIZZARD

The worlds largest video games publisher Activision Blizzard brings epic entertainment to millions of people around the world through legendary franchises like Call of Duty World of Warcraft Diablo and Overwatch. As Senior Account Executive Influencer on the account you will be helping to drive successful UK and EMEA influencer activations across all franchises operating as the key client contact ensuring we deliver best in class creative and execute flawless campaigns. You might be at a major streamer event one week staffing interviews with game designers the next then working on cultural insights for a major game launch.

What youll do:

Experience that contributes to success:

• Understanding of the influencer landscape and key channels especially as it relates to the gaming industry.
• Experience in influencer marketing and a track record of executing successful campaigns for major brands.
• Excellent written and verbal communication skills and the ability to communicate both complex data and creative ideas.
• An understanding and familiarity with key influencer tools including Discord Sideqik and StreamHatchet.
• Great attention to detail and time management when it comes to project management reporting contracting and more.
• A love and enthusiasm for the gaming industry.

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