Influence Manager

Ogilvy

Job Location:

London - UK

Monthly Salary: Not Disclosed

Posted on: 10 hours ago

Vacancies: 1 Vacancy

Job Summary

About Ogilvy

Ogilvy part of WPP has been creating impact for brands through iconic culture-changing value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity innovating at the intersections of its advertising public relations relationship design consulting and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC signifying its ability todeliver creative solutions that drive unreasonable impact for clients and is a WPP company (NYSE: WPP). For more information visit and follow us on LinkedIn X Instagram and Facebook.

About WPP

WPP is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit.

INFLUENCE MANAGER

EXPERIENCE: 5-6 YEARS

Department:PR & Influence

Location:London

Contracttype:Fixed-Term (12 months)

Full Time/Part time:Full Time

Working Pattern:Hybrid 3:2

Reporting into:Influence Director / Influence Business Director

About the Role

WPPOnefluenceis seeking a dynamic and trend-savvy Influencer Marketing Manager to join our team dedicated to a large global beauty brand. The ideal candidate will be responsible for driving successful influencer marketing campaigns that align with the brand objectives. You will lead a team of Influencer Executives and work closely with clients to ensure seamless campaign execution and impactful results.

In this role you will manage influencer campaigns which includes identifying implementing overseeing and reporting on them. Responsibilities entail maintaining an updated influencer database and keeping informed about cultural trends and customer attitudes.

The ideal candidate should be self-motivated ambitious and possess strong social media interest relationship-building skills and stakeholder management experience. Proven ability to integrate digital and social media into campaigns is essential. Additionally management skills for clients internal teams and projects are necessary to ensure timely and strategic alignment with beauty brands.

Overall you will be passionate and enthused about all aspects of influencer marketing providing insights and perspective on cultural platform and social trends that can drive inspiring client work consistently. The ideal candidate will be self-motivated action-oriented and ambitious with a positive can-do attitude.

Strategy & Planning

Develop and implement a comprehensive influencer marketing strategy aligned with brand objectives.

Identify key influencer segments (macro micro nano celebrity etc.) and determine collaboration models suited to campaign goals.

Collaborate with brand social PR and e-commerce teams to integrate influencer activity into wider marketing campaigns.

Manage annual and campaign budgets for influencer marketing initiatives.

Influencer Relationship Management

Build and maintain strong relationships with influencers agencies and talent managers.

Oversee influencer outreach negotiation and contracting processes.

Manage influencer onboarding creative briefings and ensure all content aligns with brand guidelines.

Foster long-term ambassador relationships with high-performing partners.

Campaign Execution

Lead the end-to-end process ofpaid influencer campaigns from ideation to content delivery and performance analysis.

Manage product seeding and gifting initiatives to drive organic advocacy.

Ensure compliance with advertising standards and disclosure regulations (ASA FTC etc.).

Data-Driven Insights:

Utilize data and analytics to measure campaign performance providing actionable insights and recommendations for optimization.

Regularly report on key metrics and KPIs showcasing the impact and ROI of influencer marketing activities.

Trend Analysis & Innovation:

Stay up to date with the latest trends in social media influencer marketing and the beauty industry.

Continuously explore new platforms tools and strategies to keep LOréals influencer marketing efforts ahead of the curve.

Be responsible for trend-led activations inclusive of brief and campaign output within a tight timeframe to position LOréal at the centre of culture.

Platform & Industry Knowledge:

Maintain a deep understanding of all relevant social media platforms including Instagram YouTube TikTok and emerging channels.

Develop and nurture relationships with key influencers and industry partners.

Passion for beauty skincare and cosmetics.

Familiarity with both mass-market and luxury beauty sectors.

Experience working with both paid and organic influencer programs.

Qualifications & Skills

56years of experience in influencer marketing talent management or digital brand marketing.

Strong understanding of influencer ecosystems especially on Instagram TikTok YouTubeSnap Chatand emerging platforms.

Proven track record in managing influencer campaigns from strategy to execution.

Excellent relationship management negotiation and communication skills.

Strong analytical and organizational skills with attention to detail.

Familiarity with influencer marketing tools and platforms (e.g.Traackr).

Creative mindset with the ability to identify and leverage cultural and social trends.

If you are a results-oriented strategic and creative individual with a passion for influencer marketing we would love to hear from you. Join our team and help us develop best in class ongoing influencer programs that integrate into our clients overall strategies.

Benefits

25 days annual leave 1 Volunteer Day
Bupa Healthcare
Enhanced Maternity Adoption and Shared Parental Leave
We have a Flexible Working Model with core working hours: 10am 4pm
A 1.5:1 Matching Pension Structure
Wellbeing and Health: Up to 25.00 per month towards physical or online exercise class membership Unmind membership LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
Season Ticket Loan and Cycle to Work Scheme
Life Assurance

Required Experience:

Manager

About Ogilvy Ogilvy part of WPP has been creating impact for brands through iconic culture-changing value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity innovating at the intersections of its advertising public r...