Industry Marketing Manager, Medtech & Life Sciences

Real innovation starts with a strong foundation and at commercetools that comes from the perfect balance of our product and our people.

Behind every leap forward is a collective of builders explorers doers makers and problem-solvers. The kind of people who not only created composable commerce but also shaped the culture of experimentation that idea unlocked. Together they are the engine of commerce innovation today.

At commercetools we power the next era of commerce for our customers. Whether its AI-driven solutions that help enterprises make smarter business decisions bridging digital and physical shopping experiences or enabling entirely new ways for industries to connect with their customers we help the worlds most ambitious companies experiment scale and grow without limits.

Here the best idea wins not the loudest voice. You will have the tools trust and space to not only build the future of commerce but to build your own.

Become the industry expert

• Rapidly develop a working knowledge of the Medtech & Life Sciences commerce landscape including key buyer personas (procurement IT digital commerce regulatory affairs) and critical industry trends such as direct-to-patient models omnichannel HCP engagement and compliance-driven purchasing.
• Identify sub-verticals to prioritize based on commercetools ability to address unique use cases such as medical device distribution pharmaceutical e-commerce lab supply procurement or contract research services.
• Map the information ecosystem: identify the publications communities events analysts and influencers that Medtech & Life Sciences buyers trust when evaluating commerce vendors (e.g. MedCity News HIMSS AdvaMed Gartner Health).
• Serve as a demand generation-focused partner to the sales team arming them with campaign context follow-up materials and insight into whats driving engagement from target accounts.

Build and execute the demand generation strategy

• Own the demand generation plan for the Medtech & Life Sciences vertical working hand-in-hand with Product Marketing to activate their positioning and messaging across the right channels and audiences.
• Define and prioritize target account segments within the vertical partnering with sales and ABM teams to align on named accounts buying signals and pipeline goals with attention to long enterprise sales cycles and multi-stakeholder buying committees common in regulated industries.
• Design and run multi-channel campaigns tailored to the Medtech & Life Sciences buyer journey spanning digital advertising email nurture content syndication ABM plays and industry events such as JPM Healthcare HIMSS and BIO.
• Own and manage budget and programs end-to-end from brief through execution and reporting with a relentless focus on pipeline contribution as the measure of success.

Drive pipeline

• Own pipeline targets for the Medtech & Life Sciences vertical and report on marketings contribution to new pipeline influenced pipeline and deal acceleration.
• Identify and invest in the highest-leverage demand generation channels for this audience whether thats industry trade events vertical publications targeted ABM programs or outbound plays in partnership with the BDR team.
• Work closely with BDRs and sales to ensure tight campaign-to-conversation handoffs and build feedback loops that keep targeting channel mix and offer strategy sharp over time.
• Continuously test measure and optimize campaign performance bringing a data-driven mindset to every decision about where to invest and where to pull back.

This role is a full time hybrid position with three days a week spent in our London office

• 5 years of B2B demand generation experience with meaningful exposure to Medtech Life Sciences pharmaceuticals medical devices biotech or adjacent healthcare sectors.
• A demonstrated track record of building and executing campaigns that drive measurable pipeline you measure success in opportunities and revenue influence and you understand that regulated industry sales cycles require sustained nurture not just top-of-funnel volume.
• Experience working across the demand generation toolkit: digital advertising ABM content syndication email nurture events and BDR partnership.
• Strong ability to pick up a new industry quickly. You know how to do the research find the right channels and adapt programs to reach a specific audience effectively including navigating compliance-sensitive messaging environments.
• Comfort working in close partnership with Product Marketing taking strong messaging and positioning and operationalizing it into campaigns that perform.
• A sharp analytical mindset youre comfortable in a CRM and marketing automation platform and you use data to make decisions.
• Able to work independently manage multiple programs simultaneously and drive results without needing heavy direction.
• Familiarity with the regulatory and procurement dynamics of Medtech & Life Sciences is a strong plus understanding how buying decisions are made in environments shaped by FDA oversight group purchasing organizations (GPOs) or formulary processes will accelerate your ramp.

Because work and life are connected our benefits are too. Weve designed them to give you the security flexibility and opportunities you need to focus on what matters most.

Comprehensive health benefits for you and your dependents including access to OpenUp for personalized mental health support

Learning and development opportunities including an annual learning budget access to self-paced learning platforms and language training personalized coaching mentorship and leadership programs

Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave so you can spend more time with your new addition

Our equity participation program allows you to share in our success

For more information on our benefits visit this page.

Come as you are. Build with us.

Your unique perspective is essential to our success. We are committed to building a team that reflects the world around us because we know its the only way to build the future. We celebrate our differences and have created a hiring process thats fair inclusive and designed to let your talent shine.

We proudly welcome applicants of every race color religion gender identity sexual orientation age and any other part of your identity that makes you who you are. As an equal opportunity employer we believe that our strength lies in our diversity and we invite you to be a part of our global community.

For more information on our diversity equity inclusion and belonging practices visit this page.