Head of Social Media

Role: Head of Social Media

Location: DFYNE HQ 1 Forrest Gate Uddingston G71 5PW

Work Location: Onsite

About You:

Are you a cultural storyteller a digital native and a strategic thinker who knows how to turna brand into a movement Do you understand people platforms and the psychology of what makes audiences stop care and share Are you comfortable leading creative direction as you are diving into analytics and thrive in a fast paced high growth environments where you can build innovate and shape the future

If you bring a blend of creativity commercial awareness and community first thinking then DFYNE may be the perfect place for you.

About DFYNE:

A picture paints a thousand words and were sure you dont want to be sat here reading an essay of corporate about us spiel. Seriously howre you able to really get under the skin of what were about from a few words on a screen. So why dont you have a look and see what were all about for yourself - .

About the role - DFYNE Your Career:

First off its best I introduce myself (person behind the keyboard here) its not the norm on a job role spec but I feel its important you get introduced to who you may be working with for a long time early on. Im Toby Head of Marketing at DFYNE. Im looking for someone whos going to help us take DFYNEs social media to the next level.

The Head of Social Media will lead DFYNEs global social presence across all platforms shaping how millions experience our brand every day. Youll set the vision build the strategy lead a high performing team and create a social engine that drives brand love community engagement and commercial impact.

Attitude:

• Builder energy.
• Community first mindset.
• Grounded confidence.
• Bold creativity.
• Calm command.

Key Responsibilities:

• Own DFYNEs global social strategy ensuring consistency creativity and cultural relevance.
• Lead content calendars storytelling frameworks and platform specific content plans.
• Build a thriving loyal global community through meaningful interactions and creator partnerships.
• Use insights to optimise content measure impact and drive continuous improvement.
• Partner with creators athletes ambassadors and internal talent to amplify reach.
• Ensure tone visuals and messaging reflect DFYNEs identity and values.
• Lead social execution for launches events partnerships and brand moments.
• Keep DFYNE ahead of cultural shifts platform changes and emerging formats.

Experience Needed:

• Senior social leadership experience in high growth brand ideally in fitness lifestyle fashion or consumer brands.
• Proven track record of scaling social channels to significant global reach.
• Demonstrated success in community building viral content and brand storytelling.
• Experience working with global audiences and culturally diverse communities.
• Strong understanding of paid social organic growth and performance optimisation.

Skills:

• Creative direction
• Data driven decision making
• Platform expertise
• Crisis and reputation management
• Storytelling and copywriting
• Project and campaign management

So whats in it for you:

If youve made it this far down without being put off brilliant Id love to hear from you. Besides a work family and a great place to work youll have an opportunity to grow with the company be a part of the journey and have a vital input into helping continue the crazy growth weve already seen.

Youll be part of a high challenge high reward culture.

What will aid a successful application with DFYNE:

• Cover letter
• Completed questionnaire