Head of Social Media

Team Brand and Marketing

Working Pattern -Hybrid 2days per week in the Vitality London time 37.5 hours per week.

Happy to consider Contracting work

We are happy to discuss flexible working!

Top 3 skills needed for this role:

• Proven leadership of a B2B and B2C social media function driving brand awareness engagement and commercial outcomes
• Strong experience integrating paid organic thought leadership and employee advocacy into a high-performing content ecosystem
• Expertiseleveraging AI analytics and audience data to optimise content performance improve discoverability and inform strategic decision making

What this role is all about:

As Head of Social Media youll lead Vitalitys global social strategy sharing who Vitality is what we do and what we care about in a way that engages and inspires external audiences. You will turn our brand ideas partnerships and products into stories and content that performs across B2C and B2B audiences. Youll lead organic but bring it together with paid social to help shape how were found and understood across social search and AI ecosystems. With a focus on impact insight and innovation youll help more people find and experience Vitality strengthening our role in culture and conversation while delivering measurable commercial results.

Key Actions

• Define and lead a global social media strategy that drives awareness consideration and measurable business growth across markets

• Build an integrated always-on content system that brings together organic and paid creative scaling content effectively across channels and the funnel

• Translate complex ideas partnerships and product narratives into bold high-performing social-first content that drives engagement and brand connection

• Lead major activations including sponsorships and partnerships delivering continuous storytelling with clear commercial and brand outcomes

• Be highly creative able to take what appears uninspiring and turn it into inspiring content

• Use data insight and social listening to optimise performance inform strategy and demonstrate impact to the wider business

• Shape how Vitality is discovered across social search and emerging LLM ecosystems ensuring content is optimised for visibility relevance and impact

• Act as the organisations social media expert advising stakeholders spotting opportunities and strengthening how Vitality shows up in culture and conversation

• Build and lead a high-performing team fostering a culture of accountability creativity and continuous improvement

• Own the social media operating model defining governance processes and best practice to enable consistent high-quality delivery across markets

• Influence senior stakeholders and leaders across the business embedding social media as a core driver of brand growth and customer engagement

What do you need to thrive

• Proven experience leading high-performing social media teams within complex B2B and/or B2C environments

• Track record of delivering social strategies that drive brand growth engagement and commercial impact

• Deep expertise across LinkedIn X Meta YouTube and emerging platforms with a strong understanding of B2B and B2C audience behaviours and content strategies

• Experience building executive thought leadership employee advocacy and industry influence programmes

• Demonstrated ability to leverage AI tools and technologies to improve marketing effectiveness content performance and operational efficiency

• Strong understanding of social analytics marketing measurement attribution and performance reporting

• Strong understanding of discoverability across social search and emerging AI and LLM ecosystems

• Ability to turn complex ideas and data into simple compelling high-performing content

• Data-led mindset using analytics and insight to optimise performance and inform strategy

• Creativity and the ability to tell stories in an imaginative and engaging way

• Exceptional stakeholder management skills with credibility influencing senior leaders and cross-functional teams

• Experience building and leading high-performing teams in fast-paced evolving environments

So whats in it for you

• Bonus Schemes A bonus that regularly rewards you for your performance
• A pension of up to 12% We will match your contributions up to 6% of your salary
• Our award-winning Vitality health insurance With its own set of rewards and benefits
• Life Assurance Four times annual salary

These are just some of the many perks that we offer! To view the extensive range of benefits we offer please visit our careers page.Fantastic Benefits. Exciting rewards. Great career opportunities!

If you are successfulin your application and join us at Vitality this is our promise to you we will:

• Help you to be the healthiest youve ever been
• Create an environment that embraces you as you are and enables you to be your best self
• Give you flexibility on how where and when you work
• Help you advance your career by playing you to your strengths
• Give you a voice to help our business grow and make Vitality a great place to be
• Give you the space to try fail and learn
• Provide a healthy balance of challenge and support
• Recognise andrewardyou with a competitive salary and amazing benefits
• Be there for you when you need us
• Provide opportunities for you to be a force for good in society

We commit to all these things because we want you to feel that you belong and are supported to be happy and healthy.