Head of Social Communications- 12m FTC
Job Location:
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
- Define and lead the long-term social communications strategy across all social platforms.
- Establish clear platform roles audience objectives and growth priorities aligned to brand and business goals.
- Translate major brand campaigns into connected social ecosystems that drive conversation engagement and community participation.
- Develop quarterly communications plans that bring together brand moments product launches and always-on activity.
- Identify emerging platforms trends and cultural opportunities to keep Gymshark ahead of the curve.
- Shape how the brand participates in and leads conversations across fitness training and broader culture.
- Act as a guardian of brand consistency ensuring strong and cohesive storytelling across all channels.
- Partner with Brand Creative Marketing and Influencer teams to embed social strategy into campaign planning from the outset.
- Champion a social-first approach to creative development and content creation.
- Build communications frameworks rollout plans and content sequencing strategies that maximise campaign effectiveness.
- Define success metrics across the social ecosystem and drive a culture of continuous improvement.
- Translate performance data and audience insights into actionable strategic recommendations.
- Develop governance frameworks that support effective decision-making and protect brand reputation.
- Lead coach and inspire the organic social team creating an environment where people can thrive and deliver exceptional work.
- Act as the senior social communications voice across campaigns launches and strategic planning discussions.
- 8 years experience in social strategy communications planning or brand marketing within a consumer-facing brand or agency environment.
- Proven experience building social communications strategies that work across multiple platforms and channels.
- Demonstrated ability to translate brand strategy into platform-native social ecosystems not just content plans.
- Strong understanding of how social communications contribute to brand growth customer acquisition and commercial performance.
- Expertise across Instagram TikTok and YouTube including platform behaviour audience trends and content performance.
- Experience using social analytics and listening tools to identify insights and inform strategic decisions.
- Strong ability to turn complex data and insights into clear compelling recommendations for senior stakeholders.
- Experience influencing cross-functional teams and working closely with Creative Brand Marketing and Commercial stakeholders.
- Strong leadership experience with a track record of developing talent and building high-performing teams.
- A systems-thinking mindset with the ability to connect big ideas to scalable communications frameworks.
- Excellent organisational skills and the ability to manage multiple priorities in a fast-paced environment.
- Strong commercial awareness combined with a genuine interest in culture community and storytelling.
- Outstanding communication relationship-building and stakeholder management skills.
CLOSING DATE: Friday 2nd October
LOCATION:
Please note this is a hybrid role and requires the successful candidate to attend at least 3 days a week in GSIQ Solihull UK.
BELONGING AT GYMSHARK.
Our mission is to be a place where everyone belongs. Were an equal opportunities employer and for us that means we always strive to be as inclusive as possible in all aspects of employment right from your application. Were committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If youd like to request a reasonable adjustment please email .
ABOUT US.
Were here to unite the conditioning community. We believe that putting the sweat in today prepares us for tomorrow. So we give people the tools they need to reach further go faster be stronger. We celebrate those who show up for themselves to be their physical or mental best whatever that means for them. Its what we want for our community and our team. A team thats growing rapidly around the world. A collective of talented individuals working together to invent Gymsharks future. Our plans are ambitious and were looking for people who want to join us for the ride our growth will be your growth.
THE PERKS.
Standard benefits include:
- Performance-based Bonus opportunity
- Funded Healthcare benefit
- 25 days holiday additional day for your birthday & Bank Holidays
- Contributory Employer pension scheme
- Flexible benefits programme including salary sacrifice EV scheme dental insurance cycle to work tech scheme holiday trading
- Gymshark Employee Discount & long service awards
- Access to High Street cashback and discounts
- Financial Physical and Mental Wellbeing Support
- Enhanced Family Leave package
- Life Assurance
Office location specific benefits include (IQ):
- Gym Membership to The Lifting Club (LC)
- Onsite lunch provision & coffee bars
- EV charge points available
Office location specific benefits include (LDN):
- Funded multi-site fitness membership
Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.
Required Experience:
Director
About Company
Unlock your full potential with our game-changing workout clothes. Shop gym clothing for the gym, running & everything in-between.
