Head of Sales

Salary
Our expected range to hire within is 70-90k.

Career Development Framework Level: IC4 & M4 - You are a player manager with deep expertise of your domain and running your own team.

The Role
Were looking for a Head of Sales to lead a best-in-class sales team at a pivotal point in growth; ensuring we deliver strong sustainable commercial performance every day. This role owns sales performance & revenue management across private offices & coworking; and ancillary streams such as meetings events virtual products & add-ons. Youll operationalise a clear insight-led revenue strategy unlocking new value through smart agile pricing approaches designed to optimise conversion at every touchpoint across every product. This is a key role for someone whos as comfortable deep-diving into data as they are energising a team to drive sales performance; demonstrating how these approaches ultimately combine to achieve stretching revenue goals.

What Youll Do:

Sales Leadership

• Build lead and coach a high-performing sales team ensuring the right behaviours systems processes and rhythms are in place to maximise effectiveness.

• Build strong relationships with brokers & partners to drive pipeline & brand reputation.

• Collaborate across the Marketing team to align sales efforts with lead generation brand positioning and new product development.

• Design and embed a scalable repeatable sales operating model including pipeline management & CRM optimisation.
  

Revenue Management

• Define and deliver the revenue strategy across private offices coworking meeting rooms events & membership add-ons and on-demand space.

• Feed into pricing and discounting frameworks that balance occupancy and desk rate integrity to maximise revenue across fluctuating demand and site maturity.

• Lead on understanding competitive intelligence; translating market insights to inform a dynamic and forward-looking approach to pricing.

• Improve monetisation at renewal including retention upsell and desk rate optimisation.

• Implement revenue optimisation tactics to drive like-for-like growth in mature sites.

• Identify and respond to seasonal location-specific & product-specific demand patterns.

• Own the channel strategy across direct broker and third-party platformsmaximising conversion to drive top line sales and bottom line profitability.

• Identify model and optimise ancillary revenue opportunities across the business.
  

Commercial Forecasting & Insight

• Feed into commercial reporting and insights turning data into strategy.

• Own and continuously improve forecasting reporting and commercial insight tools to support data-driven decision-making across all income streams.

• Collaborate closely with Finance to align revenue forecasts with budgeting and investment models.

• Drive new site growth by partnering with the Real Estate Marketing & Finance teams to assess revenue potential of new locations; building pricing & occupancy ramp-up models.

Role KPIs - How Youll Measure Success

• Revenue growth across core product lines (Private Offices Coworking Meetings

• Improved conversion from lead to member (including broker and direct)

• Desk rate growth and commercial outcomes at renewal

• Ancillary revenue growth %

• Sales team performance and engagement

• CRM usage pipeline quality and forecasting accuracy
  

About You
Proven sales leadership experience: youve built and led successful B2B sales teams ideally in a service-led or recurring revenue environment.
Proven experience optimising performance through targeted revenue management pricing or commercial strategy in a multisite business.
Systems thinker: you design & optimise sales infrastructure not just manage pipeline.
Commercially sharp: you understand pricing margin CLTV CAC and what drives strong revenue outcomes; with a bias for actionable insights over reports.
Strong analytical skills: with advanced Excel/Google Sheets and data visualisation tools.
Process-obsessed: you care about the details that make sales work such as CRM usage follow-up discipline and qualification consistency.
Collaborative operator: you work brilliantly across teams and know how to bring marketing ops and finance along together.
Performance leader: you set high standards coach effectively and drive accountability through positive values-aligned leadership.
Member-first mindset: you understand that the best sales come from solving real customer problems not just closing deals.

Why Join Us
Pivotal high-impact role in a growing mission-led business
Autonomy to build and lead a world-class sales engine
Strong values-driven culture with a human team-first ethos
Hybrid working model with access to beautiful neighbourhood workspaces
Competitive compensation aligned to business success

Need to Knows
Location: The role is London-based; with occasional travel to Reading & team office is currently in our gorgeous Farringdon space at St Cross got hybrid ways of working - typically with three days from the office or our London locations; and two flexible days.

The start date for this role is as soon as we able to find the right person! Were willing to wait for the best candidate out there; but excited to meet people and get hiring!

The interview process will led by our Commercial Director Mark Wakefield. There will be three stages: an initial virtual interview and two face to face interviews with the final one including a presentation.