Head of Marketing

Head of Marketing

Digital First & AI Wizard!

East Midlands / Hybrid

Up to% Performance Bonus Benefits

This is not a conventional Head of Marketing role.

Were working with an established premium travel operator with an international customer base significant marketing investment and ambitious plans for growth.

The business already has strong agency partners extensive customer and content insight HubSpot and established paid acquisition. Now it wants to build a smarter more commercially effective marketing function combining great people specialist partners AI automation and excellent human judgement. And were looking for the person to lead it.

The role

Youll take ownership of marketing across customer acquisition lifecycle content digital experience paid media brand measurement and agency performance.

This is a hands-on leadership role. Youll set the direction but youll also be comfortable getting into the detail improving customer journeys challenging paid media developing CRM and lifecycle marketing strengthening CRO and using data to make better commercial decisions.

AI is central to what comes next.

Were looking for someone who already uses modern AI as part of how they think and work not someone hoping to learn it after joining. You might already be building repeatable AI workflows across research reporting customer insight campaign development content creative production CRO testing or marketing operations.

Youll understand how to give AI the right context and source material choose different tools for different jobs automate repetitive work and importantly know where human judgement still matters.

You dont need to be a software engineer. But you do need to be a genuine technology power user who enjoys experimenting building useful workflows and exploring how AI can make a marketing function better.

If your current AI use is mainly asking ChatGPT to write copy this probably isnt the role for you.

What were looking for

You may already be a Head of Marketing or you could be an exceptional Senior Marketing Manager Digital Marketing Lead or Growth Marketing leader ready for your next step. Your experience matters more than your title.

Were looking for:

• Strong commercial B2C marketing experience

• Advanced practical use of AI within your day-to-day marketing

• Strong hands-on HubSpot experience across CRM segmentation lifecycle workflows automation and reporting

• A good understanding of paid acquisition particularly Google and Meta

• Experience across websites CRO creative testing content and customer journeys

• Strong commercial analysis measurement and reporting skills

• The confidence to challenge agencies and specialists and step into the detail yourself when required

Experience within premium travel leisure hospitality luxury lifestyle or another high-consideration consumer business would be particularly relevant although direct travel experience isnt essential.

The opportunity

This is an unusual opportunity to rethink how an established marketing function operates at a time when AI is fundamentally changing whats possible. Youll have genuine permission to challenge existing processes test new tools and decide what should be delivered by people agencies automation or AI. The goal isnt to build the biggest marketing team. Its to build a small highly capable marketing function that delivers exceptional commercial results.

Youll work closely with the founder during the initial transition before taking increasing ownership of the function.

If youre a commercially minded marketer who combines strong marketing judgement with genuine hands-on AI and technology capability wed love to hear from you.

Your recruiter for this role is Helen Horton Account Director at Love Recruitment and can be contacted simply by applying for this role below. Love Recruitment are a fitness and leisure recruitment agency specialising in hundreds of fitness and leisure jobs in the UK like these. Helen is a recruitment specialist for the whole leisure sector and if keen to considered please apply now.