Head of Marketing

Following a phenomenal first year of establishing strong momentum we are stepping firmly into our next chapter of rapid growth at MFI. As a cornerstone of our retail group we are scaling fastand we are looking for a commercial heavyweight to lead our marketing team.

If you live and breathe retail know how to balance brand prestige with razor-sharp performance marketing and want to help shape the future of a household name in home retail this is your moment.

What Youll Be Doing

Stepping well above day-to-day campaign management you will act as the strategic linchpin between our CMO Executive Leadership Team and a brilliant internal team of four (including an established Marketing Manager). Youll own the commercial targets the creative vision and the tech stack that keeps us scaling sustainably.

• Drive Commercial Growth: Own and govern key metrics including CAC LTV and cost-of-sale efficiency ensuring every pound spent fuels profitable expansion.

• Shape the Brand Identity: Sharpen our core narrative set the tonal and visual bar and oversee major hero campaigns packaging and unboxing experiences that turn casual shoppers into brand loyalists.

• Scale the Infrastructure: Direct our MarTech architecture future-proof our first-party data strategy and manage our external agency ecosystem with absolute accountability.

• Lead Cross-Functionally: Partner closely with Finance Product and Operations to ensure commercial margins inventory lifecycles and promotional calendars align seamlessly.

• Develop Talent: Mentor and grow our existing team while mapping out our medium-term hiring roadmap.

What We Are Looking For

We want a commercially minded creative leader who thrives in a fast-paced retail environment.

• E-Commerce Expertise: Proven experience scaling an e-commerce brand ideally within furniture homeware home improvement or a related high-value category.

• The Dual Threat: A rare blend of creative visionsomeone with a sharp eye for design and world-building who can brief and challenge top-tier creative workbacked by a deep data-driven grasp of performance channels.

• Commercial Acumen: Demonstrated success managing substantial budgets diversifying revenue channels and negotiating high-stakes agency partnerships.

• Hands-On Leadership: A proactive solution-focused mentor who loves building high-performing team cultures and aligning cross-functional teams.

Why Join MFI

• High Impact: A genuine seat at the leadership table where your strategies will directly dictate market share and brand trajectory.

• The Scale-Up Journey: The backing of an established retail group combined with the fast-paced agile energy of a high-growth brand.

• Flexibility: Based out of our offices in either Skelmersdale or Birmingham City Centre.

Ready to make your mark Apply now with your CV and a brief note on why youre ready to lead the MFI marketing team.

*Equality Diversity & Inclusion:Victorian Plumbing is an equal opportunity employer. We recruit solely on merit and do not discriminate on the basis of age disability gender reassignment marriage or civil partnership pregnancy or maternity race religion or belief sex or sexual orientation. We are committed to building a diverse workforce and providing a supportive environment for all. By applying you consent to your data being processed in accordance with UK GDPR.

Location: Skelmersdale or Birmingham City Centre (Hybrid)

Hours: Full Time (PERM)