Head of Market Insight and Foresight
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Job Summary
About us
We are DS Smith together with International Paper we are a global leader in sustainable packaging solutions and other fibre-based believe a better more sustainable tomorrow is possible with the right people who challenge and support one another to enact positive change. We employ more than 65000 colleagues in North America and Europe Middle East and Africa (EMEA) who are experts in innovationmanufacturing design sales sustainability supply chain and much more. Together with our customers we make the world safer and more productive one sustainable packaging solution at a time. Become part of a world-leading organisation and do your best work with us!
About the role
We are currently looking for a Head of Market Insight and Foresight - a pivotal role in shaping and developing the full potential of the data driven insight and foresight agenda across the organisation with the ambition to build industry-leading insight capability and transform how we anticipate change segment our markets understand customer needs and forecast performance that leads to business and growth opportunities.
You will develop and lead the EMEA market insight and foresight strategy aligning with business priorities and long-term growth objectives. Working cross-functionally with Sales Marketing and Innovation Data and IT teams and partnering with trusted external agencies you will ensure that predictive analytics scenario planning and customer research are embedded into the way we operate and innovate.
This is a senior high-visibility role that has an impact on the overall marketing and business strategy and the delivery of all marketing sub-teams combining strategic thinking analytical leadership and customer-centric vision.
KEY RESPONSIBILITIES:
Lead the global insight and foresight strategyidentifyingkey trends disruptionsopportunitiesand risks to inform business and innovation strategy
Build a best-in-class insight function that is central to strategic planning new productdevelopmentand commercial prioritisation
Partner withDigital/Data/ IT to apply predictive modelling and machine learning techniques to key business questions
Run periodic cross-functional scenario planning sessions toanticipatemarket shifts and generate proactive responses
Support the Strategic Marketing functions inmarketsegmentation initiatives integrating internal and external data toidentifyhigh-potential segmentsand prospects
Oversee all customer research programmes within the SalesMarketingand Innovation function ensuring strategic alignmentqualityand efficiency
Build strong partnerships with selected research agencies and streamline delivery across projects
Lead a high-performing Market Insight team providing guidance coaching mentorship and professional development opportunities.
About You
A Degree in Business Economics Data ScienceMarketingor related discipline
Experience in delivering results in both B2B and B2C organisations
Technicalexpertiseof market research methodologies e.g. qualitative and quantitative research applied in strategic commercial projects
Strong analytical skills andproficiencyin visualisation and data analysis techniques and tools (Excel Power BI)
Excellent storytelling data visualisation and PowerPoint skills with the ability to create succinct and impactful narratives that drive action
Excellent communication and presentation skills with the ability to influence and translate market insights and trends into business opportunities
Demonstrable leadership experience in a Market Insight or Strategy function in a global matrix organisation
Experience in running scenario planning/ foresight workshops cross-functionally with or without agency support
Curious aboutnew technologiesand entrepreneurial mindset.
Benefits:
Competitive salary annual bonus and car allowance
25 days holiday plus bank holidays
Private Medical InsurancePension scheme lifeassuranceand income protection
Employee Assistance Programme
Employee Discounts
Cycle to work scheme
Location: London (Paddington) UK or Brussels Belgium - hybrid
To fulfil our purpose of redefining packaging for a changing world we aim to build a diverse motivated and engaged workforce. Our goal is to create a culture of inclusion where everyone is treated fairly differences are valued and everyone has an equal opportunity to succeed.
Our people come from diverse backgrounds bring different perspectives ideas and experiences to generate unique solutions focused on present and future sustainability challenges. We welcome all candidates to apply even those not meeting all criteria.
#LI - TG
Required Experience:
Director
About Company
DS Smith is an international packaging company, offering sustainable, plastic-free packaging, integrated recycling services, and sustainable paper products.
