Head of Customer Loyalty

GSF Car Parts the UKs fastest growing motor factor. Trade loyalty is key to our future growth and were looking for an exceptional person to lead it.

Were relaunching our trade loyalty programme with this newly created senior role reporting to our Marketing & Communications Director with the mandate to own the programme end to end: strategy relaunch and everything that follows.

What youll do

• Own the loyalty strategy and lead delivery of its relaunch
• Turn spend-based tiers and CRM behavioural data into a contact strategy that actually changes customer behaviour
• Build and own the commercial case for the programme
• Engage key internal and external stakeholders effectively
• Partner with our Data & Analytics team to get actionable data and insights
• Report on whats working account retention tier migration spend growth customer sentiment and change course when it isnt

What youll bring

• A track record running a B2B or trade loyalty/rewards programme automotive aftermarket wholesale distribution or a similar trade sector is a strong plus
• Commercial confidence as comfortable talking margin and pricing as you are talking engagement
• Experience turning CRM or segmentation data into a contact strategy that sales and marketing teams actually use
• The stakeholder skills to work across Finance Data & Analytics and Marketing and to hold your own at senior level
• Experience launching or relaunching a programme not just running an established one

Why GSF

Youd be joining at a genuinely pivotal moment for the business real investment and ambition behind this programme and a leadership team that will back you to build something that doesnt come with a fixed template.

GSF Car Parts is one of the UKs leading automotive parts distributors supplying thousands of independent garages throughout the UK and Ireland with parts tools garage equipment and specialist training. The group has over 175 branches nationwide and a turnover exceeding 475 million. Built on the heritage and success of a dozen local brand identities acquired over several years we have traded as one brand since November 2021. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain marketing and national accounts. The business also benefits from integrated IT systems which include our industry leading catalogue system Allicat and access to the Groups national garage programme Servicesure.