Head of Communications
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Job Summary
Location: London
Office requirement: Hybrid 2 days in office
Employment type: Permanent
lead GWIs public relations corporate communications and social media efforts. Reporting into the CMO this role will set the strategy oversee execution and manage a small but high-performing team. Youll be GWIs lead storyteller crafting narratives that resonate with media customers partners and the investor community while strengthening our brands voice in a competitive market.
This is both a strategic and hands-on role: youll shape our market positioning drive thought leadership and ensure GWI is at the center of conversations that matter. GWI is powering agents and decision-makers with real consumer intelligence. This person will be central to telling that story as we scale it globally.
You will collaborate across functions to ensure that all messaging is consistent accurate and aligned with GWIs vision and mission.
- Develop and execute an integrated communications strategy that spans PR media engagement executive comms and social media.
- Align comms strategy with company goals product launches and market milestones.
- Monitor industry trends competitor activity and the evolving media landscape to ensure GWI stays relevant and visible.
- Drive U.S. market expansion communications establishing GWIs market narrative brand positioning and awareness through high-impact external media strategies.
- Serve as a trusted advisor to the executive team shaping executive visibility and thought leadership.
- Build and maintain relationships across news business technology trade and broadcast media.
- Proactively pitch stories secure high-quality earned coverage and position GWI as a thought leader in AI and customer insights.
- Develop and manage executive thought leadership programs shape unique points of view craft media-ready messaging and secure top-tier speaking opportunities.
- Partner with product revenue marketing and insights teams to turn insights partnerships and product innovation into compelling narratives and media angles.
- Advise executives on public positioning media engagement and narrative development.
- Prepare and coach spokespeople for interviews panels and keynotes.
- Support the CEO and CFO in shaping GWIs investor and financial narrative developing messaging for fundraising moments board communications and strategic announcements that require precise high-stakes positioning.
- Set the social media strategy across all relevant platforms defining how GWI shows up what it stands for and how social amplifies the broader communications agenda rather than running parallel to it.
- Partner with Marketing and Creative to ensure social is integrated into campaigns product launches and thought leadership moments with clear ownership of what gets amplified and how.
- Establish a performance framework for social setting KPIs interpreting analytics and using data to continuously evolve the channels role in GWIs brand presence.
- Lead mentor and develop two direct reports with empathy and strategic direction.
- Foster strong cross-functional partnerships with Marketing Product Revenue and Insights to deliver integrated campaigns.
- Create clear reporting on communications performance demonstrating impact on business goals and evaluating campaign efficiency.
- Communications experience with a proven track record spanning media relations PR executive communications and investor/financial communications for high-growth B2B tech brands with at least 3 years in a leadership role.
- Demonstrated success in securing top-tier media placements that shape narrative influence public opinion and build brand credibility.
- Skilled in translating complex technical or data-driven concepts into clear engaging media-ready stories.
- Strong collaborator with the ability to influence and operate across all levels of the organization.
- Experience working closely with senior executives on media opportunities speaking engagements and thought leadership.
- Proficient in leveraging AI tools to improve communication strategy and execution.
- Exceptional writing editing and storytelling abilities with an editorial mindset.
- Passion for using data and insights to inform strategy and measure impact.
- High intensity paired with high humility approachable inspiring and grounded.
At GWI youll find meaningful work visible impact and a culture that empowers you to do your best. Our package includes:
- Time to recharge 25 days annual leave plus office closures over the holidays.
- Health & wellbeing Health cash plan enhanced family benefits carer days and mental health support.
- Financial benefits Competitive salary 4% pension matching and recognition programs that celebrate success.
- Flexibility & balance Flexitime early Friday finishes hybrid and remote options plus a work from home budget.
- Career growth Accredited learning leadership development and global career mobility.
- Community & impact DE&I initiatives volunteering opportunities donation matching and payroll giving.
Put all that together and GWI is the friendliest most fulfilling place any of us has ever worked.
Diversity is fundamental to who we areas a data company and as a workplace. Our data reflects global realities and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver.
As a Disability Confident employer we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring processwhether thats extra time materials in advance or a different format breaks an adjusted interview format assistive tools or flexible scheduling. Were happy to discuss whatever would work best for you.
We actively encourage applications from underrepresented and marginalised communities.
At GWI youll find a place to contribute meaningfully grow professionally and belong fully.
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Required Experience:
Director
About Company
GlobalWebIndex is the consumer data your marketing needs. Our insights and analytics help you understand what your consumers want and how to target them. GlobalWebIndex features digital insight data from countries all around the world, helping you generate ideas and measure impact.
