Head of Commercial Cricket

Location: Manchester / London / Hybrid

Salary: 65000 uncapped commission

OTE: 120000

Crowd Network is looking for an ambitious and commercially driven Head of Commercial Cricket to lead the commercial growth of For the Love of Cricket our flagship cricket content brand hosted by Stuart Broad and Jos Buttler.

For The Love of Cricket has been built around two of the most recognisable personalities in the modern game creating premium cricket content across YouTube social audio and other digital platforms.

We are now looking for someone to take ownership of its commercial strategy and execution.

The immediate opportunity is to build a year-round commercial plan around the biggest moments in the cricket calendar from the Ashes and World Cups to the IPL and The Hundred creating major opportunities for brands to partner with Stuart Jos and For theLove of Cricket.

This isnt simply about selling sponsorship inventory.

We want someone who can understand where cricket brands talent and content intersect and turn that into creative valuable and long-term commercial partnerships.

Beyond For the Love of Cricket there is significant scope to help shape the wider commercial development of Crowds cricket business including womens cricket new formats branded content and potential international expansion.

Youll take the lead on commercial strategy and revenue generation for The Love of Cricket.

A major part of the role will be developing a 12-month commercial calendar around the biggest events in world cricket identifying the brands that should be part of those moments and creating compelling ways for them to work with us.

Youll work closely with Crowds leadership content and production teams alongside Stuart and Jos to develop partnerships that work creatively as well as commercially.

• Own and deliver the commercial strategy for For the Love of Cricket.

• Build and execute a year-round commercial plan around major cricketing moments including the Ashes IPL The Hundred World Cups and major international series.

• Drive significant new-business revenue across brand-direct and agency partnerships.

• Identify the brands and categories with the strongest strategic fit around different cricket events and audiences.

• Develop major integrated partnerships across YouTube social audio branded content and live experiences.

• Create bespoke ideas that allow brands to work authentically with Stuart Broad Jos Buttler and the wider For the Love of Cricket platform.

• Build senior relationships with brands agencies and key commercial decisionmakers within sport.

• Develop longer-term partnerships that move beyond individual campaigns or tournaments into year-round relationships.

• Work with Crowds creative and content teams to turn client briefs and conversations into compelling commercial propositions.

• Take responsibility for the commercial pipeline forecasting and delivery against agreed revenue targets.

• Manage and grow existing commercial relationships with a strong focus on renewals and increasing partner value.

• Work alongside our Account Management team to ensure campaigns are delivered brilliantly once sold.

• Represent For the Love of Cricket and Crowd at relevant industry events client meetingsand cricket occasions.

• Identify new commercial opportunities and revenue streams beyond traditional sponsorship.

While For the Love of Cricket will be the immediate commercial priority the role has significant scope to grow.

Crowds ambition is to build a much broader cricket content business.

That includes our growing womens cricket content new formats international opportunitiesand the potential to create new shows and content around different territories and major moments in the global cricket calendar.

The successful candidate will have the opportunity to play a central role in shaping the commercial strategy for that growth.

As revenues increase we would expect the commercial resource around cricket to grow too creating the opportunity to build and ultimately lead a larger cricket commercial team.

Were looking for someone who combines strong commercial instincts with an understanding of sport content and modern media.

Youll ideally have:

• A strong track record in sports sponsorship media branded content or partnerships.

• Experience delivering significant new-business revenue.

• Strong relationships across brands and/or media agencies.

• The ability to develop senior relationships with marketing decisionmakers.

• A strong understanding of cricket and its commercial landscape.

• The ability to spot commercial opportunities around major sporting moments and turn them into sellable propositions.

• Experience selling integrated partnerships rather than simply media inventory.

• The ability to think creatively about how brands can work with high-profile talent.

• Strong commercial discipline around pipeline management forecasting and targets.

• An entrepreneurial mindset and the desire to help build a business rather than simply inherit a sales list.

Crowd is building personality-led sports media brands designed for the way audiences consume sport today.

Our For the Love Of... network brings together some of sports most recognisable personalities across cricket rugby golf cycling and other major sports.

Our model goes far beyond traditional podcasts.

We create content across YouTube social and audio allowing brands to become part of the stories and conversations audiences care about rather than simply advertising around them.

For The Love of Cricket gives the right commercial person an unusual opportunity: an established content brand two globally recognised cricketers and a calendar packed with major commercial moments.

Were looking for someone who can turn that opportunity into a significant year-round commercial business.