Head of Brand
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Monthly Salary:
Posted:
Application Deadline:
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Job Summary
Our priority is to match the right person to the right role and we never want salary to be a barrier to applying. Regardless of your current pay well ask about your salary expectations during the application process and our Talent Team will have an open honest conversation during the talent call to understand your skills and explore our salary options. If you have questions around salary please feel free to ask us!
Location: Chiswick London - Hybrid
Sponsorship: We are unable to offer sponsorship for this role
So Energy has ambitious plans for growth and brand is central to how we get there. The Head of Brand will make So Energy a name that people know trust and choose for reasons beyond savings.
Youll shape how we show up wherever customers find us from advertising to customer service to word of mouth. Youll identify the ideas that will get people talking about So Energy and youll make the commercial case for brand using evidence to prove the impact.
Youll lead a small team move between strategy and hands-on campaign management and bring the wider business and agency partners with you. This is a high-profile role for someone excited about helping a challenger brand compete with much bigger names.
Reporting to Michael Campbell Marketing Director
So Energy was created in 2015 because we knew energy suppliers could be better. Since then weve grown rapidly but sustainably with 300000 customers and over 450 Energists (what we call our people). But were not done! Were on the road to a net-zero future and thanks to our partnership with ESB were well on the way. Were customer-centric tech-led and passionate about sustainability.
Were driven to do our best for our customers for each other and for our planet. Thats why weve built a workplace culture thats supportive empowering inclusive and full of opportunities to grow and make an impact.
At So Energy we take pride in our values-driven culture. We live and breathe by our six core values that guide everything we do:
Clear
Honest
Ambitious
Inquisitive
Caring
Sustainable
Own the So Energy brand strategy positioning and identity building a distinctive challenger brand that people know and trust.
Make the commercial case for brand manage the brand budget and use data and insight to prove the impact of brand initiatives.
Lead integrated brand campaigns across advertising sponsorship social and content to increase brand awareness and consideration.
Lead PR to raise the profile of So Energy build trust with customers and partners and secure external validation such as awards.
Translate consumer insights into commercial opportunities shaping which products we launch as well as how we promote them.
Build frameworks and processes for brand governance creative development and campaign planning embedding AI tools to scale.
Lead coach and develop a small team setting the direction defining best practice and helping them deliver at pace.
Manage creative media and PR agencies to deliver distinctive effective work commercial impact and value for money.
Ensure advertising meets regulatory standards (Ofgem ASA) with robust substantiation for all proof points.
Proactively contribute to the leadership community at So Energy to maintain a strong culture and effective ways of working.
Strategic and creative brand leader with a proven track record of increasing awareness and consideration in challenger brands.
Commercially minded confident using data and insight to make a compelling case for investing in brand content and creativity.
Experienced in building frameworks and processes to embed brand into the wider business and to improve how teams work.
Track record of running integrated multi-channel campaigns and orchestrating teams agencies and contractors to deliver results.
An effective people leader experienced in leading developing and coaching small high-performing teams.
A confident influencer able to represent the brand inside and outside the business at every level.
Research shows that some underrepresented people are less likely to apply for a role unless they are 100% qualified. We believe your experience skills and passion will set you apart. We encourage you to apply and tell us about your journey even if you dont tick all the boxes.
Talent Screen - 20 minutes Teams call
Hiring Manager competency-based Interview
Final stage interview and presentation with our Marketing Director and CEO
APPLICATIONS CLOSE ON 31st Oct 2026
Smart Working Charters
Hybrid working Each team has its own SPARK Working Charter. Ask your talent partner for more details.
Growth & Development
Personalised learning & development budgets to support your growth journey L&D buddies to guide you along the way.
Educational Sponsorships like Code First Girls.
Internal learning platform with thousands of valuable resources.
Pay & Reward
Up to 10% performance bonus based on company and personal performance.
Annual Salary Reviews to ensure we remain competitive in the market.
Commitment to being a real living wage provider.
Time Off That Matters
Your birthday off it only comes once a year so enjoy it!
3 So Giving Days spend time supporting a cause you care about.
Enhanced family leave supporting you through every life chapter.
Health & Wellbeing
Perkbox Access to personalised coaching or therapy to support your mental wellbeing.
Physical Support Free eye tests flu vaccinations.
Access to Perkbox Additional wellbeing & savings benefits.
Menopause Policy To ensure all employees are being taken care off.
Belonging & Recognition
Affinity Groups join one of our employee groups to foster meaningful connections.
Bi-annual Value Awards because your hard work deserves recognition.
Monthly events to find balance and bring our team together.
Charitable Fundraising to give back to our communities.
As a Disability Confident Committed employer we encourage applications from everyone and we will ensure fair and accessible recruitment for all. At So Energy were committed to cultivating an environment that promotes diversity equity inclusion and belonging. We are a global community and we believe our unique qualities should be celebrated as they are critical to our innovation. Its essential to us that you bring your authentic self to work every single day no matter your age ethnicity religion citizenship gender identity sexual orientation disability status caring responsibilities neurodiversity or otherwise. Inclusion isnt just an initiative at So Energy. We strive to embed it throughout our entire culture.
