Head of Brand and Content

A LITTLE INFORMATION ABOUT US!

FoodsConnected is an award winning cloud based software platform that helps retailers and food companies across the world manage their supply chain quality control and trading and planning management. Our software solutions are currently utilised by 10 of the largest food retailers in the world. As a team we provide tools that help our customers manage their processes in a fast and efficient way and provide real-time visibility and reporting on what is happening in their business.

At Foods Connected we recognise that our employees are our most important asset and we value creating a great working environment to ensure our team enjoy coming into the office every day working together and solving problems for our customers. Whether we are in the middle of a fast and intense development sprint on a Teams call discussing our project statuses or enjoying a game of ping-pong or pool in the office it is important to us that our employees are happy and delivering the best possible result for our customers.

Were always keen to welcome talented individuals to join our expanding team. So if youre driven with a passion for developing simple software solutions creating great user experiences designing scalable solutions for real business challenges and ensuring customer happiness then were looking for you!

IS THIS SOMETHING THAT INTERESTS YOU

As Head of Brand & Content at Foods Connected you will define and lead the brand and content strategy for a scaling B2B SaaS business operating in the global food industry. This is a hands-on leadership role that bridges strategic thinking with creative execution.

You will be responsible for building and protecting the Foods Connected brand across key markets developing a content engine that drives awareness pipeline and product adoption and leading a team that produces work that stands out in a genuinely highly competitive landscape. Youll collaborate closely with Product Growth Marketing Sales and Account Management to ensure our brand and messaging reflects the value we deliver to customers worldwide.

RESPONSIBILITIES:

Brand Strategy & Identity 35%

• Own and evolve the Foods Connected brand identity ensuring consistency across all touchpoints from product UI and sales collateral to events and social media.
• Define and articulate brand positioning in the B2B SaaS and food technology space differentiating Foods Connected from competitors globally.
• Develop and maintain brand guidelines that enable internal teams and external partners to communicate consistently at scale.
• Champion the brand internally acting as a centre of excellence for visual identity tone of voice and messaging frameworks.
• Lead brand campaigns that build awareness and credibility with target audiences across Europe North America APAC and emerging markets.

Content Strategy & Execution 40%

• Build and execute a global content strategy that supports the full customer lifecycle from awareness and demand generation through to onboarding and retention.
• Develop content programmes tailored for diverse international audiences accounting for regional nuances in messaging channel preferences and regulatory context.
• Oversee the creation of high-quality content across multiple formats: long-form thought leadership product-focused content case studies video webinars email and social.
• Partner with Sales and Account Management to develop sales enablement content pitch decks one-pagers and customer-facing materials that reflect the Foods Connected brand.
• Establish a content operations framework that ensures consistent high-quality output across all channels.
• Use data and performance analytics to continuously optimise content strategy refining what works and scaling successful formats.
• Partner with industry experts and research vendors to support the execution of our brand and content strategy.
  

Creative Production & Tooling 15%

• Lead creative production using best-in-class design tools including Canva (for scalable onbrand template systems) and the Adobe Creative Suite (Illustrator Photoshop InDesign Premiere Pro) for premium brand and campaign assets.
• Build and maintain a scalable content production workflow enabling the broader team to create on-brand assets independently using governed Canva templates.
• Oversee video and multimedia content production for product launches customer stories and event materials.
  Manage agency and freelance relationships to extend capacity for design video and
  specialist content creation.

Team Leadership & Cross-Functional Collaboration 10%

• Build lead and mentor a growing Brand & Content team creating a high-performance culture with clear goals and development pathways.
• Work closely with Product Marketing to align content and campaigns with product launches feature releases and customer communications.
• Collaborate with the Sales team to ensure brand and content assets are actively used and valued in the sales process.
• Partner with the Digital/Demand Generation team to ensure brand-consistent execution across paid organic and email channels.

EXPERIENCE AND QUALIFICATIONS:

To perform this job successfully the Head of Brand and Content should have experience with and knowledge of:

Technical Skills:

Adobe Creative Suite: Illustrator Photoshop InDesign (essential); Premiere Pro or After Effects (advantageous).
Canva: Advanced proficiency including template governance and brand kit management.
CMS platforms (e.g. WordPress Webflow) for content publishing and management.
SEO tools (e.g. SEMrush Ahrefs) for content planning and performance monitoring.
Analytics platforms (e.g. Google Analytics 4 HubSpot) for reporting on content effectiveness.
Microsoft 365 Suite: PowerPoint Word SharePoint and Teams for internal collaboration and presentations.
Project management tools (e.g. Jira or equivalent) for content planning and team workflows.

Essential Qualifications:

• Demonstrated experience of managing progressive brand and content marketing experience with at least 2 years in a management role within a B2B SaaS company.
• Demonstrable track record of developing and executing brand and content strategies that have driven measurable business impact in SaaS environments.
• Proven experience developing content and brand programmes for global audiences with an understanding of how messaging and channel strategies differ across regions.
• Strong expertise in Canva including building and managing scalable brand template systems for use across teams.
• Proficiency in Adobe Creative Suite specifically Illustrator Photoshop and InDesign for brand asset creation; experience with Premiere Pro or similar video editing tools is an advantage.
• Deep understanding of the B2B SaaS buyer journey and how content contributes to pipeline generation product adoption and customer retention.
• Experience producing and managing multi-format content programmes including written visual video and interactive assets.
• Strong analytical mindset with experience using content performance data (SEO engagement pipeline attribution) to inform strategy.
• Excellent writing editing and storytelling skills with the ability to translate complex SaaS and supply chain topics into compelling narratives for varied audiences.

Preferred Qualifications
Experience marketing a SaaS platform into the food retail food manufacturing or supply chain sector.
Familiarity with marketing automation and CRM platforms (e.g. HubSpot) and their role in content distribution and lead nurturing.
Experience operating in a scale-up or high-growth SaaS environment with a proven ability to build a brand function from an early stage.
Bachelors degree in Marketing Communications Journalism or a related field.

BENEFITS:

• Competitive Base Salary
  
• Generous Holiday Package - 25 Days 10 Public Holidays
  
• Private Medical Dental & Vision
• Employee Wellness Program and Classes
• Flexible model of hybrid working

Required Experience:

Director