GTM & Demand Generation Specialist

Thanks for stopping by! Were Doctor Care Anywhere:The UKs largest private telehealth provider is expanding rapidly aiming to double in size within three years. With strong technology clinical infrastructure and satisfied clients already in place the focus is now on accelerating B2B growth.

This role is about building a consistent and effective pipeline of leads targeting HR and People leaders insurers and employee benefits providers. Youll position the company across a wide range of commercial prospects from SMEs to large corporates and partners in the insurance demand for virtual and hybrid healthcare growing over 10% annually theres a major opportunity to drive fast scalable growth.

The role: Youll own lead generation end-to-end. This role is all about being hands-on managing and overseeing our B2B activities: copy and content creation; designing and imagining multi-channel campaign plans; managing our CRM platform; developing automated GTM sequences building campaigns running experiments and hiring agencies/freelancers where needed.

Youll oversee lead generation end-to-end exploring all of our routes to market; from AI powered automated campaigns to in-person trade shows. Blending the traditional to leading edge techniques youll be encouraged and supported to test experiment and find out what works.

• Remuneration: From 80000 Per anum DOE
• Work location: London office based (up to 2 days WFH)
• Application Deadline: 9am Friday 9th October 2026

Key Accountabilities / Responsibilities:

• Map the buying committee and decision process for insurers PMIs benefit providers large employers and SMEs undertaking research to hone our proposition and messaging
• Develop compelling content copy and design and launch razor sharp positioning and messaging by segment
• Based on buyer insights develop hypotheses about which channels might work (cold outbound partnerships with brokers/consultants LinkedIn industry events referrals)
• Develop repeatable lead gen channels and activities cold automated outbound partner referrals content events find out what works and then double down and invest
• Generate qualified leads and meetings for the Sales team
• Build and optimize the lead nurture infrastructure (HubSpot workflows sequences basic automation)
• Create the sales assets needed to close deals (pitch decks one-pagers case studies) -
• Present your monthly plans in a clear concise way and report each activitys effectiveness to increase our ROI
• Track against core KPIs and objectives with a clear indication of what works and what doesnt

You dont need all of these - if youre strong on 1-2 and willing to figure out the rest that works.

• Channel experimentation for enterprise buyers - Youve found and proven lead gen approaches for complex B2B sales. You blend data research and instinct about what might work test fast and follow the evidence. Whether thats cold outbound partnerships events or something else.
• Customer discovery and positioning - You can run JTBD interviews extract real insights and translate them into messaging that resonates. You understand the difference between what buyers say they want and what actually drives decisions.
• Hands-on execution - Youre comfortable building whatever channel you test yourself. Writing email copy setting up outreach automation using the latest AI platforms setting up HubSpot workflows designing partnership programs creating sales decks. You dont need a big team to ship work.
• Stage-relevant experience. Youve taken a channel from experimental to working at a B2B company with complex committee-based sales. Ideally youve done this in healthtech SaaS or another regulated industry where buyers move slowly and care about compliance.
• Commercially minded. You understand enterprise sales cycles. You know the difference between a lead and a qualified opportunity. You can work productively with sales without needing to own the entire funnel. You are able to develop compelling case studies and ROI models to talk to the commercial side of a prospect

Why Youll Love Working Here

Work closely with senior leadership including the CCO and CEO in a flat structure where your impact on revenue is direct and visible. Youll have real ownership from day one shaping systems processes and lead generation your is a role for someone who thrives on autonomy accountability and problem-solving.

We understand the importance of health and wellbeing for our patients and for our team. As a valued member of our business youll be supported respected and empowered to grow with the freedom to make the most of your role and your career. As part of our team youll have access to:

Doctor Care Anywhere subscription: For you and 5 of your loved ones Get ready to enjoy health consultations on the go!

Company Bonus: We love rewarding our team for their dedication and achievements.

25 Days Holiday Bank Holidays: Youve earned it! Enjoy time off to recharge explore and make incredible memories.

Birthday Day Off: Go and celebrate however you like!

Buy up to 5 days of additional annual leave (FTE)as part of our focus on health and wellbeing

Charity Days: Join us in giving back to the community! Were all about making a difference together.

Enhanced Maternity and Paternity Pay: Weve got your back with extra support during this special time.

Bike2Work Scheme: We love an eco-friendly commute!

Cross-Team Collaboration Opportunities: Join the fun in our autonomous work environment with plenty of chances to collaborate and shine.

Hybrid Working: Anagileandautonomoushybridworkenvironment.

Development Opportunities: Get ready to grow learn and make strides in your career!
30-Day Work Abroad Allowance Take your laptop overseas and work for up to 30 days a year.

Doctor Care Anywhere is an equal opportunity employer. Were committed to creating an inclusive environment for all employees.

Doctor Care Anywhere is committed to safeguarding and promoting the welfare of its patients and expects all Colleagues to share this commitment. This post is subject to satisfactory DBS and reference checks.

Required Experience:

IC