Growth Marketing Manager UK

About the role:

Youll be one of the first people on the ground in the UK. Working directly with the UK GM youll own how Everlab reaches its first UK members taking a proven growth playbook from Australia and making it work in a new market. This is a rare opportunity to shape a market from day one not optimise someone elses machine.

Youll run our early D2C channels yourself: search social lifecycle and referral. Youll define the UK customer sharpen the message and direct the creative - drawing on Everlabs central growth squads and external resource for the creative build. This is a breadth role not a specialist one. Were looking for someone who can allocate a quarterly channel budget and launch a referral campaign in the same week.

We move quickly operate with high ownership and expect every person to think in outcomes not activities. Were an AI-first team: every person in Growth is expected to use AI tools to work faster experiment more and produce higher quality output.

Responsibilities and scope:

• Market adaptation: Take Everlabs Australian growth playbook and adapt it for the UKs customer messaging and regulatory environment. Work with the AU squads across performance lifecycle organic and creative to get to best practice fast.

• Channel ownership: Launch and run search social lifecycle and referral for the UK end to end. Own everything from strategic channel decisions to campaign execution. Test fast and scale what the evidence supports.

• ICP and messaging: Define the UK ideal customer test positioning and commercial messaging and build the narrative that makes preventative health land here.

• Creative direction: Brief and direct creative from central and external teams. You set the standard and judge the output (you dont need to make it yourself).

• Performance reporting: Own reporting of spend CAC by channel and funnel performance with AI-assisted reporting where it saves time.

What we are looking for:

• Experience: 5-8 years in B2C growth marketing with at least one role at a startup or scaleup. Youre still hands-on today running channels yourself but youre at the point in your career where youre ready to build and lead a team as the UK grows.

• Breadth of experience: Youve operated across channels not owned one channel inside a large team. You can show results across paid acquisition and at least one of lifecycle or referral

• Ownership: You self-direct. You set the priorities make the calls do the work and answer for the result without waiting to be told what to do.

• Customer definition: Youve led ICP analysis positioning and messaging. Youve shaped strategy not just executed someone elses plan.

• Analytics confidence: Comfortable owning attribution CAC and funnel metrics and turning them into a prioritised action list.

• (Nice to have) Health wellness or regulated category experience: You know what messaging works in the UK and where claims are scrutinised.

• (Nice to have) Launch experience: Youve taken a product into a new market or launched a brand from zero awareness

• (Nice to have) Ready to grow into a lead: This is a hands-on role now but as the UK team grows theres scope for the right person to build and lead it.

Working at Everlab:

• Do work that matters: Were building the future of preventive health. Use your skills to prevent disease improve access to personalised care and reduce pressure on the health system.

• Work-life flexibility: Hybrid working with 2 to 3 days in the office plus flexibility to manage life beyond the 9 to 5 when it matters.

• Experience Everlab as a customer: Full access to the Everlab health program provided after successfully passing probation.

• Share in our success: Employee Share Option Plan included as part of your total remuneration. We grow together.

• People youll love working with: A welcoming mission-driven team of smart thoughtful people doing meaningful work.