Global Strategic Brand Planner

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together.

The Company operates Snapchat a visual messaging app that enhances your relationships with friends family and the world and Specs Inc. a wholly-owned subsidiary dedicated to making computing more human in addition to Bitmoji Saturn and other digital services.

The Creative & Marketing organization brings Snaps brand to life in culture and partners closely across the business and with external collaborators to deliver creative excellence at scale. Within that the Brand team exists to ignite the Snapchat brand to drive culture and growth. The team leads some of the most foundational work across the business including brand strategy and positioning brand platforms and campaigns brand storytelling stewardship core narratives toolkits and the systems that help keep Snapchat consistent across channels and markets. This team also partners with local and cross-functional teams on major priority briefs helping ensure the work is strategically sharp creatively ambitious and unmistakably on brand.

We are looking for a Strategic Planner Global Brand to help shape Snapchats role in peoples lives culture and the world. Working within the Global Brand team you will turn audience insight cultural signals competitive context and business challenges into clear strategic direction for priority brand work. You will develop distinctive points of view lead strategic briefs guide creative thinking and translate global brand strategy into actionable direction for teams markets and partners. The ideal candidate is a curious culturally fluent strategist who can move from insight to idea bring clarity to ambiguity and make complex thinking simple compelling and actionable.

• Synthesize audience cultural competitive market and brand-performance signals into clear insights and strategic opportunities.

• Shape the role Snapchat can play across priority audiences cultural moments and brand initiatives.

• Develop distinctive points of view that connect business ambition audience needs and brand opportunity.

• Turn complex inputs into focused strategic choices that inspire stronger brand and creative work.

• Lead strategic planning for priority global brand platforms campaigns narratives and cultural initiatives.

• Write focused creatively generative briefs that define the problem audience opportunity brand role and strategic proposition.

• Partner with Creative Brand Marketing Insights and agencies to develop work that is strategically grounded distinctive and culturally relevant.

• Provide strategic guidance throughout creative development helping strengthen ideas while protecting the core strategic intent.

• Contribute to the development and evolution of global brand platforms narratives playbooks toolkits and creative guidance.

• Translate brand strategy into clear principles that teams markets and partners can confidently apply.

• Identify patterns learnings and strategic frameworks that can strengthen multiple briefs and initiatives.

• Help ensure Snapchat shows up consistently and distinctively while allowing for cultural and market relevance.

• Act as a strategic partner to Global Brand Marketing Creative Insights Media Communications Product Marketing and regional teams.

• Build alignment around strategic recommendations and communicate the rationale behind them with clarity and conviction.

• Partner with regional teams to translate global brand direction in ways that are locally relevant.

• Apply and reinforce Snapchats brand principles across priority global work streams.

• Use audience cultural brand-health and campaign-effectiveness signals to understand what is driving relevance differentiation and impact.

• Turn learning into clear recommendations for future strategy briefs and creative development.

• Contribute to a culture of curiosity constructive challenge and continuous strategic learning within Global Brand.

• Snapchat has sharper more differentiated points of view on its role in culture and peoples lives.

• Recommendations are grounded in audience understanding cultural relevance and clear brand opportunity.

• Brand platforms and guidance are distinctive coherent and useful across markets.

• Creative and marketing partners have clarity on the problem opportunity audience and brand role they are solving for.

• Global direction translates effectively across markets without losing cultural relevance.

• You are trusted for the quality of your thinking clarity of communication and ability to elevate the work.

• 5 years of experience in brand strategy creative strategy cultural strategy marketing strategy planning brand marketing or a related field.

• Experience developing strategic frameworks creative briefs brand narratives campaigns platforms or foundational brand work.

• Experience using audience cultural competitive market or brand-performance insight to shape strategy.

• Experience partnering with creative teams agencies and cross-functional stakeholders on high-visibility work.

• Experience working across multiple markets or audiences.

• Bachelors degree or equivalent practical experience.

• Strong foundation in brand strategy cultural strategy creative strategy and briefing.

• Ability to synthesize complex information into clear compelling and actionable strategic direction.

• Strong cultural instincts and curiosity about people creativity technology and the forces shaping culture.

• Ability to develop original points of view and clearly articulate the thinking behind them.

• Excellent writing storytelling presentation and communication skills.

• Strong judgment and confidence operating in ambiguity.

• Ability to collaborate challenge constructively and influence across functions without direct authority.

• Ability to move between big-picture brand thinking and practical creative direction.

• Ability to balance global consistency with local and cultural relevance.

• High standards for distinctive culturally resonant and strategically effective brand work.

• Experience with a global consumer technology media entertainment or platform brand.

• Experience in a creative or advertising agency environment developing strategy in close partnership with creative teams.

• Experience working across consumer and advertiser or business audiences.

• Experience developing brand platforms cultural strategies thought-leadership narratives or brand guidance.

• Familiarity with brand-health measurement campaign effectiveness cultural insight or audience research.

• Strong understanding of Snapchats products community culture and role in peoples lives.

If you have a disability or special need that requires accommodation please dont be shy and provide us some information.

Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a default together approach and expect our team members to work in an office 4 days per week.

At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets.

Our Benefits: Snap Inc. is its own community so weve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy on your own terms. Our benefits are built around your needs and include paid parental leave comprehensive medical coverage emotional and mental health support programs and compensation packages that let you share in Snaps long-term success!