Global Senior CRM & Lifecycle Designer

At Preply were all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor craft a personalised learning journey and stay motivated to keep growing. Our approach is human-led tech-enabled - and its creating real impact.

Weve just reached unicorn status with a $150M Series D accelerating our vision to transform education through human-led AI-enhanced learning. Today 100000 tutors teach 90 languages to learners in 180 countries - and were only getting started. As a category-defining company were shaping what the future of learning looks like at global scale.

Every Preply lesson sparks change fuels ambition and drives progress that matters. Joining Preply means helping define the future of education at global scale and building something that truly matters for millions of people every day.

As Preply continues to grow globally CRM is becoming a core part of how learners experience the product - shaping habits engagement and long-term progress.

Were looking for a Global Senior CRM & Lifecycle Designer to join our team - a creative thinker with strong product intuition a passion for storytelling and a drive to design meaningful user experiences.

Youll concept design and evolve lifecycle experiences across email push in-app and landing pages - connecting CRM to the broader product journey and shaping how learners interact with Preply over time.

This role is perfect for someone who combines creativity with product thinking thrives in experimentation and wants to push CRM beyond campaigns into a true product surface.

• Design as Product - Treat CRM as a core product surface - translating business goals and product strategy into lifecycle experiences that are designed with clear hypotheses experimentation and user behavior in mind.

• Create Connected Experiences - Design across the full user journey - ensuring consistency between in-product UX and CRM and reinforcing key behaviors.

• Concept & Elevate - Go beyond execution to develop strong creative concepts - turning everyday touchpoints into engaging purposeful moments that feel on-brand and cohesive.

• Collaborate Cross-Functionally - Partner closely with Product Engineering Marketing Copy and Content - contributing to strategy aligning on feasibility and delivering cohesive experiences across channels.

• Design for Impact - Use data and insights to iterate and improve performance - balancing speed quality and strong attention to detail across high-impact lifecycle touchpoints.
  

• Experience designing CRM lifecycle or product experiences in fast-moving digital environments - with an understanding of how design drives user behavior and business impact.

• Product Thinking - Strong ability to connect user journeys product experiences and lifecycle communications into one cohesive system.

• Creativity - Ability to develop concepts not just execute - bringing storytelling and fresh thinking into lifecycle moments.

• Craft - Strong foundation in visual design layout hierarchy and composition.

• Collaboration - Comfortable working cross-functionally and contributing beyond design execution.

• Mindset - Curious proactive and adaptable - excited by experimentation and continuous learning.

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.

• We do it for learners - For both Preply and tutors learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.

• Keep perfecting - To create an outstanding customer experience we focus on simplicity smoothness and enjoyment continually perfecting it as every detail matters.

• Now is the time - In a fast-paced world it matters how quickly we act. Now is the time to make great things happen.

• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals focus on what matters and utilize our resources efficiently.

• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories unlocking meaningful insights to guide our decisions.

• Growth mindset - We proactively seek growth opportunities and believe todays best performance becomes tomorrows starting point. We humbly embrace feedback and learn from setbacks.

• Raise the bar - We raise our performance standards continuously alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.

• Challenge disagree and commit - We value open and candid communication even when we dont fully agree. We speak our minds challenge when necessary and fully commit to decisions once made.

• One Preply - We prioritize collaboration inclusion and the success of our team over personal ambitions. Together we support and celebrate each others progress.

is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race color religion gender identity or expression sexual orientation national origin disability age or veteran status.

Required Experience:

Senior IC